Televisionpoint.com Correspondent | Mumbai
BigAdda.com, the social networking website owned by Reliance Big Entertainment, has tied up with Jivox, an online video advertising network, to monetise more than one lakh video clips available on its site.
“We are happy to partner with Jivox. We believe that the Jivox Video Playing Technology represents the best of breed and will allow us to deliver and monetize our video assets effectively,” says Shivanandan Pare, chief operating officer, BigAdda.com.
“BigAdda, the web 2.0 and mobile social network enables networking-based on individuals and interests and represents a prime opportunity for advertisers to engage with a very important, emerging demographic using video,” says Naren Nachiappan, managing director, Jivox India.
To begin with, Jivox plans to embed pre-roll and post-roll contextual video ads, of less than 10 seconds’ duration, in the video clips. Later, branded video player skins will also be offered as advertising options to companies. There are plans to serve ads that will engage consumers with the brand, rather than generate leads for it.
BigAdda.com claims that the site receives 25 million page views per month. Around 44 per cent of BigAdda.com users reside in the top 20 Indian cities, 36 per cent are from the rest of India, and 20 per cent are from other parts of the world.
Jivox is a US based company that started its Indian operations in 2008. Around 75 advertisers, such as Nokia, ICICI and BharatMatrimony.com, and 20 publishers, including sites owned by the Network18 Group, Rajshri.com, AOL.in and Sulekha.com, use the Jivox video ad network.
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