Uplinking refers to the transmission of a signal via a satellite from one terrestrial location to another location and then ultimately the signal can be distributed to the end users.
The image, sound, name, brand or attribute that comes to mind immediately when asked about products or brands in a category enjoys the highest ‘ top of the mind recall' with the consumer.
Segmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have a growth potential.
The rights to any production like a movie or music represent the right to use that content for exhibiting it in a particular format in a particular region and for a period of time.
Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.
Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user. Place could be the retailers.
Penetration defines how many users are there for a product. It is one of the measures of a company or industry's success in getting consumers to use their products.
Out of total purchases of a customer of a product or service, what linear: a unit may have high value and low numbers, which means that value market share may be high, but volumes share may be low.
Loss leaders are high volume, high profile brands or products that are sold by retailers with the intention to attract customers into their premises, with the hope that those customers will end up buying other goods as well, once inside.
INTERNET Protocol Television (IPTV) is digital television delivered on your television (and not PC) through high speed internet (broadband) connection.
Yes, films too can be insured. Film insurance, refers to insuring the film against unforeseen incidents like illness of an actor or occurrence of natural calamities leading to delays in the film schedule.
Michael Porter developed three generic strategies that a company could use to gain competitive advantage, back in 1980. These three are: cost leadership, differentiation and focus.
Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.
DTH is the short form for direct-to-home television services. It means that the satellite television signals are directly `delivered' to the viewer as opposed to the current cable-delivered signals.
it broadly refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship.
Through Cable TV Networks (Regulation) Amendment Bill, 2002, the government has decided to usher in a conditional access system (CAS) for distribution of satellite channels.
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising association of UK.
What is the ‘value chain'?
