Music Television (MTV), advertising-supported cable television network, the first network to broadcast music videos regularly. The network was founded in 1981 as an operation of MTV Networks with investments from such companies as Warner Communications and American Express. It was subsequently acquired by Viacom, Inc., becoming a wholly owned subsidiary. MTV's combination of music videos, youthful video jockeys, irreverent commentary, promotion of special rock concerts, and news and documentaries about bands and performers established the network's popularity with youthful viewers, and it became a leading promoter of new rock music and rock musicians.
In 1992 both presidential candidate Bill Clinton and his running mate Al Gore appeared separately on two MTV programs in an effort to reach young voters. Music videos for both audio recordings and some motion-picture soundtracks are often made with the MTV viewer market in mind. MTV's overseas affiliates make the network's programming available in Europe, Asia, Central and South America, and Africa. After MTV's programming changed to include more heavy metal and rap music, MTV Networks launched a second network, Video Hits 1 (VH-1), in 1985. VH-1 features more popular music than MTV. MTV Networks also owns Nickelodeon, a cable channel airing children's and family programming. MTV has its operations worldwide in India it is as 'Music Television India'.
Music Television India is a 24-hour music channel that caters to young Indians between the ages of 15-34. However, those below and above that age group are also known to enjoy watching MTV. Some animals like it as well. MTV indeed take full responsibility for brightening up the lives of their viewers and bringing into their homes the madness that is MTV Bakra, the faltooness of Fully Faltoo. The MTV India playlist consists of 70% Indian music (film & pop) and 30% international music. MTV India has over 35 sponsors, more than 270 brands and India specific shows hosted by Indian VJ's, the ad sales increased by 12.8 % from the past quarter.
More than 23.5 million homes in India stay glued to the shows of MTV, thus improving the very fabric of their lives. MTV now has a host of cool products and services ranging from clothes, deodorants to mobile cards and more. MTV is truly the best Music channel available in India, the share composition more or less lies in between 35-40% in c&s homes. The programs of MTV International are integrated into Indian language and in the plasma of Indian Artists. MTV provides new video clips, fairest musical programs and schedule programs about the world of Music, Movie, Fashion Internet, VJs, Unplugged, Musical Awards, Movie Awards et al. MTV is available on Satellite: PANAMSAT 10 | Symbol rate: 20500, Deg.: 68.5 East | Polarity: Horizontal, Transponder: 7C | Frequency: 4154 MHz | FEC: 2/3.
