Televisionpoint.com Team Sony Entertainment Television modifies its base from 'blue' to 'orange'. The orange logo signals another music-based reality show - "Fame Gurukul", inspired by the Spanish reality show, "Operacion Triunfo" (Produced by Endemol). The Indian Idol baseline was "Sab Kuch Bhula De", while Fame Gurukul reads "Iske Liye Kuch Bhi Karega".
Music has taken the country by storm with Indian Idol, and now SET is coming back with Fame Gurukul, hosted by Mandira Bedi and Manav Govil. Fame Gurukul's talent hunt will go on air by mid-June. Fame Gurukul is produced by Niret and Nikhil Alva (Miditech), Vipul D Shah and Sanjiv Sharma (Optimystic), the team which also produced Indian Idol.
"We have chosen this format in keeping with the Indian tradition of guru-sishya and lined up a galaxy of big names from the entertainment industry to host and judge the show just as in Indian Idol," Said Tarun Katial, executive Vice-President and business head, SET.
Fame Gurukul, a reality based soap opera, is slotted from Mondays to Thursdays in the 8:30 - 9 pm time slot and on Fridays as a one hour special at 8 pm. A Music academy is being set up which will track the 14 contestants, who are required to stay for the top two places. The Fame jodi will have all emotions that make for great viewing.
"After the success of Indian Idol, SET, which was predominantly into fiction entertainment programs has taken a conscious decision to invest in a major way in reality based TV shows. Reality shows planned out on a big scale, like Indian Idol etc, require a lot of investment," said Nina Elaivia Jaipuria, assistant vice-president, marketing, SET.
Fame Jodi wins an 1 Crore Album contract with Sony BMG. The jury includes Writer-lyricist Javed Akhtar, Musician Shankar Mahadevan and Singer Kay Kay Menon.
Sony Entertainment television (SET) is set to increase the chunk of its program pertaining to the "reality genre" in the days ahead and the channel is planning big time investment in to this kind of programming.
The fact remains that most of these so-called reality shows are nothing but talent hunts, that too based on international shows in television taken from the world over, especially Latin American TV shows, as cultural sensibilities of that part of the world strikes a chord with the Indians.
However, Sony thinks that it will be ready to make investments in original reality programs. Once the country is used to the reality genre then the channel will invest in original ideas.
Copyright 2005 - 2009 Televisionpoint.com. All rights reserved. A Bhash Media Private Limited Company. This site is best viewed in Internet Explorer 6.0 or higher versions, at a resolution of 1024 x 768 pixels.