Aurobindo appointed VP, Marketing at Rasna

Televisionpoint.com Team
Rasna Private Limited, announced the joining of Aurobindo Mohanty as Vice President, Marketing. The appointment is expected to provide a further impetus to Rasna’s position in the market owing to Aurobindo’s comprehensive experience and expertise in the advertising and marketing of FMCG. In his current capacity he will oversee the entire marketing, activity of brand Rasna.

Prior to joining Rasna, Aurobindo Mohanty was serving as the Vice President
and Branch Head at Mudra Chennai. His association with Rasna began at Mudra, where besides Rasna he worked on other FMCG brands like Vimal, Hercules cycles, Siffy, Fa deos and soaps. Besides Mudra, Aurobindo has put in successful periods at HTA (nowJWT) and Clarion (now Bates) His area of expertise envisages a wide-array of FMCG brands.

Commenting on the appointment of Aurobindo Mohanty, Piruz Khambatta, Chairman, Rasna said, "We are thrilled to have Aurobindo Mohanty join Rasna as VP Marketing. His all-encompassing experience; established relationships; and deep knowledge of the FMCG industry & consumer insights will allow us to rapidly scale our deliverables and achieve an increased customer satisfaction."

Adding to Mr. Piruz Khambatta, Aurobindo Mohanty said, "My association with Rasna goes a long way; way back to my working at Mudra. I admire the brand for its consistent dominance in the Indian soft drink - dilutable category market for decades now. It empathizes with its customers, which is reflected in its customized and thoughtful offerings. This sensitivity towards its discerning consumers sets Rasna as a class apart from its contemporaries. I am looking forward to be able to play a significant role in bringing the brand Rasna to its next level of success."