Airtel brings opportunity to audition for Indian Idol
Televisionpoint.com Team
Airtel, India's leading mobile service provider has added another first to its slew of recent innovations. Airtel brings its customers an exclusive opportunity to audition for Indian Idol. This is the first time ever in the world that auditions for an extremely popular entertainment program have been invited on the mobile phone. This marks the beginning of a new era in mobile-based entertainment. Airtel has launched a number of innovative services in the past including exclusive access to KBC 2 and the premier of the world's first full-length movie on the phone.
Airtel customers can dial 646 and record a song in their voice, anytime and from anywhere. More importantly, they can record the song as many times as they want, till they are satisfied with their performance. What's more, more than one customer can use the same mobile phone to register their entries.
Each recording submitted by Airtel customers will be screened by the team at Sony Entertainment Television & the ones selected will be called in to the next level and will directly meet the judges (in the city selected by the user out of the available 4 cities). The show producers will choose 1000 participants' basis their phone audition. Out of these, 975 participants will get a chance to audition in the city of their choice. The other 25 participants will jump the queue and audition directly in front of the esteemed jury. This selection will be at the sole discretion of Sony Entertainment Television. Customers can audition till October 15, 2005.
According to Mr. Hemant Sachdev, Group Chief Marketing Officer and Director-Mobility, Bharti Tele-Ventures Limited "Our recent innovative marketing initiatives with mass based programs like KBC 2 and Indian Idol reflect our strategic desire to deliver special opportunities only to Airtel customers. The idea is to get Airtel customers to feel empowered and emerge winners. We hope that Airtel customers will go on to win in programs like KBC and Indian Idol and help build a powerful Airtel community."
Airtel, India's leading mobile service provider has added another first to its slew of recent innovations. Airtel brings its customers an exclusive opportunity to audition for Indian Idol. This is the first time ever in the world that auditions for an extremely popular entertainment program have been invited on the mobile phone. This marks the beginning of a new era in mobile-based entertainment. Airtel has launched a number of innovative services in the past including exclusive access to KBC 2 and the premier of the world's first full-length movie on the phone.
Airtel customers can dial 646 and record a song in their voice, anytime and from anywhere. More importantly, they can record the song as many times as they want, till they are satisfied with their performance. What's more, more than one customer can use the same mobile phone to register their entries.
Each recording submitted by Airtel customers will be screened by the team at Sony Entertainment Television & the ones selected will be called in to the next level and will directly meet the judges (in the city selected by the user out of the available 4 cities). The show producers will choose 1000 participants' basis their phone audition. Out of these, 975 participants will get a chance to audition in the city of their choice. The other 25 participants will jump the queue and audition directly in front of the esteemed jury. This selection will be at the sole discretion of Sony Entertainment Television. Customers can audition till October 15, 2005.
According to Mr. Hemant Sachdev, Group Chief Marketing Officer and Director-Mobility, Bharti Tele-Ventures Limited "Our recent innovative marketing initiatives with mass based programs like KBC 2 and Indian Idol reflect our strategic desire to deliver special opportunities only to Airtel customers. The idea is to get Airtel customers to feel empowered and emerge winners. We hope that Airtel customers will go on to win in programs like KBC and Indian Idol and help build a powerful Airtel community."
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