WB's Smallville, Everwood Deliver clicks in US
Televisionpoint.com Team
The Warner Brother's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as Smallville and Everwood delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).
The premiere of Smallville, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to No. 1 ranks, winning its time period among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was No. 2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a No. 1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.
The super series scored The WB Thursday's Highest Ratings Ever in men 18-34, men 12-34 and men 18-49, and delivered new all-time time period records for The WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, Smallville easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. Smallville posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.
Everwood, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted triple-digit growth in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).
Everwood defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.
The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos – adults (2.0/5), women (2.0/5) and men (1.9/5).
The Warner Brother's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as Smallville and Everwood delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).
The premiere of Smallville, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to No. 1 ranks, winning its time period among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was No. 2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a No. 1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.
The super series scored The WB Thursday's Highest Ratings Ever in men 18-34, men 12-34 and men 18-49, and delivered new all-time time period records for The WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, Smallville easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. Smallville posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.
Everwood, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted triple-digit growth in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).
Everwood defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.
The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos – adults (2.0/5), women (2.0/5) and men (1.9/5).
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