Tanishq launchs 'New Tales of Tradition' campaign
Televisionpoint.com Team
Tanishq jewellery has launched 'New Tales of Tradition', its new campaign for the festival season. The campaign presents a kaleidoscopic snapshot of the charm, grandeur and allure of India through a range of traditional jewellery. The enduring designs draw inspiration from the captivating Indian past that has captured the imagination of generations.
Tanishq has created a line of exclusive jewellery that reflects the vibrant imagery and unique styles from across the Indian sub continent. The designs portray the sensibilities, aura and beauty of the traditional forms of Indian jewellery. This selection beautifully captures the sparkling magic of diamonds, the ethnic splendor of pure 22K gold, and multi-hued glamour of Kundan across its new offerings of Taj, Temple and Rajputana jewellery.
Speaking on the occasion MR Venkataraman, COO, Tanishq said "Through our new campaign we have tried to realize the potential of a vital segment of the jewellery industry that enjoys great acceptance and promises a tremendous future. Our marketing acumen has helped us understand the market dynamics and create an innovative range of jewellery that caters to the latent demand for distinct products."
The Tanishq New Tales of tradition campaign highlights the progressiveness of the Indian woman who is very strongly connected to her roots and yet knows how to express her individuality. The television commercial picks on one of many such instances in the Indian woman's life. Set in a 1920's Bengali household, the commercial provides a vignette into the traditional life of the female protagonist and how she maneuvers her way into getting what she wants.
"It is to adorn this evolved woman that Tanishq Design Studio has come up with a dazzling array of jewellery, which takes inspiration from the past" adds MR Venkataraman.
The divine red of temple jewellery, the stylized diamond jewellery of the Chettiars and the luminance of tourmalines and jade in the Rajputana jewellery will add sparkle and magic to the Indian women's ensemble. These stunning jewellery collections distinguished by designs, vibrant color palette and sparkling beauty are available at all Tanishq stores across the country.
Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The Tanishq retail chain currently includes 75 exclusive boutiques in 55 cities, making it India's first and largest jewellery retail store chain.
Tanishq jewellery has launched 'New Tales of Tradition', its new campaign for the festival season. The campaign presents a kaleidoscopic snapshot of the charm, grandeur and allure of India through a range of traditional jewellery. The enduring designs draw inspiration from the captivating Indian past that has captured the imagination of generations.
Tanishq has created a line of exclusive jewellery that reflects the vibrant imagery and unique styles from across the Indian sub continent. The designs portray the sensibilities, aura and beauty of the traditional forms of Indian jewellery. This selection beautifully captures the sparkling magic of diamonds, the ethnic splendor of pure 22K gold, and multi-hued glamour of Kundan across its new offerings of Taj, Temple and Rajputana jewellery.
Speaking on the occasion MR Venkataraman, COO, Tanishq said "Through our new campaign we have tried to realize the potential of a vital segment of the jewellery industry that enjoys great acceptance and promises a tremendous future. Our marketing acumen has helped us understand the market dynamics and create an innovative range of jewellery that caters to the latent demand for distinct products."
The Tanishq New Tales of tradition campaign highlights the progressiveness of the Indian woman who is very strongly connected to her roots and yet knows how to express her individuality. The television commercial picks on one of many such instances in the Indian woman's life. Set in a 1920's Bengali household, the commercial provides a vignette into the traditional life of the female protagonist and how she maneuvers her way into getting what she wants.
"It is to adorn this evolved woman that Tanishq Design Studio has come up with a dazzling array of jewellery, which takes inspiration from the past" adds MR Venkataraman.
The divine red of temple jewellery, the stylized diamond jewellery of the Chettiars and the luminance of tourmalines and jade in the Rajputana jewellery will add sparkle and magic to the Indian women's ensemble. These stunning jewellery collections distinguished by designs, vibrant color palette and sparkling beauty are available at all Tanishq stores across the country.
Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The Tanishq retail chain currently includes 75 exclusive boutiques in 55 cities, making it India's first and largest jewellery retail store chain.
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