Televisionpoint.com Team Orange has launched world's first for live sports broadcasting, a live cricket channel covering the ICC Super Series for its mobile TV users. The Cricket channel is one of eight new channels being added to the UK's first TV-on-the-mobile service, Orange TV bringing the total number of channels available up to 16.
The ICC Super Series will be the first cricket series ever to be broadcast live to mobiles and will feature Australia Vs. the best in World Cricket including Ashes hero's 'Freddie' Flintoff, Steve Harmison, and Kevin Pietersen. The Super Series starts with three one-day events on October 5,7 and 9 with the test on October 14-19 Live coverage of the matches will be broadcast on Orange TV and replays available through the following day.
"Orange is delighted to be able to expand the range of channels for the Mobile TV experience. Offering channels covering music, news, sports, cartoons, comedy, fashion, reality TV and now even the exciting ICC Super Series in Australia demonstrates our commitment to deliver the best content we can for our customers," said Max Taylor, head of 3G marketing, Orange UK.
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