Televisionpoint.com Team Cannes Lions has announced changes in the judging procedure for the 2006 Cannes Lions. There would be separate Press and Outdoor juries to judge the entries in these categories, Terry Savage, executive chairman of the festival, said in a release.
"The change will influence clearer judging based on the merit of their medium, without being influenced by how they performed, if entered in both categories," he added. The pre-Cannes judging-at-home round of the Lions Direct competition will be abolished with all entries being judged by an expanded jury of 30 members.
"Direct marketing is a tactile medium and it is important that the jury evaluate the entries from the first judging round in their true format and not digitally," Savage said.
The competition saw an unprecedented 11,300 entries in its 2005 edition. The competition is the largest gathering of worldwide marketing and advertising professionals. The awards in their 53rd year will be held from June 18-24, 2006 and will honour the most creative TV/cinema, print, outdoor, online, radio, integrated advertising and best media and direct marketing solutions, with category for sales promotion being included this year.
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