Televisionpoint.com Team News Channels to continue their long lasting effort of Thrills, Chills have unfolded the latest offering by donning a new on-air look, yes on your telescreens you will find NDTV India and Aaj Tak news channels from today, Oct. 04, meeting with new graphics, colours, fonts, though the music and communicating intensity is the same for both the channels.
All things considered just to climb up the value chain presented recently by Star News, which dominated the news channel space claiming a sharp 25 % share. It should be notable that both the channels have selected same date for makeover, which means they are on quite friendly terms with one another, but at the same time they are not close to each other. Both the channels claim that programming ups and downs have instigated for the transformation, and at the same time to bequeath the news and information more effectively it is rehab imperative.
NDTV India in consultation with TAG Creative Brands Solutions and NDTV Media, has executed the new look. This is for the first time that NDTV India has gone to revamping salon ever since it's launch. NDTV India has selected blue and orange as its theme Colour, which connotes coziness and warmth. NDTV in its effort to keep the viewers up-to-date, learned and to make sure to keep the viewers engrossed, ostensibly says that putting into practice of these innovations makes it more vigorous and vivacious thereby draw more viewers to the channel.
On the other hand, Aaj Tak in association with JUMP and GOSU has revamped itself for better viewing experience. To its end, Aaj Tak's plans have come to fruition for the intended outcome of its bloodshot news programming. The channel identity has continued to be with Red Colour as the main Colour scheme, as it denotes liveliness and joie de vivre, and also the consumer wishes to watch good-looking channels, which are as important as the content, it claims.
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