Radio City in's Vikas Varma as National Programming Head
Televisionpoint.com Team
Radio City has made another top level appointment with MR Vikas Varma joining as its National Head of Programming, Varma was formerly with UTV as its COO.
Vikas Varma will be leading the National Creative team and will be based out of Mumbai. He will look after all national programming initiatives besides working on the program mix for Radio City's upcoming stations. The focus of his assignment will be to further build on the innovative never done before aspects of programming which the brand Radio City justifiably stands for.
MS Apurva Purohit, CEO Radio City says, "I am extremely happy to have Vikas on board with us. It is exciting times for Radio City and we are launching a slew of new initiatives. Radio City has set numerous benchmarks for the industry through its programming innovations like Lingo-Lila, Babbar Sher, Love Guru, Musical-e-Azam (where we currently have 21 of the best Bollywood singers performing live and unplugged). Vikas will be leading a set of highly charged creative people at Radio City and play an active role in taking it to the next league."
With 17 years of experience in the media & entertainment industry Vikas Varma is known for his creativity in the media industry. He has directed many ad films and promos, conceptualized and created songs and jingles for some of the leading broadcasters. He has been instrumental in the launch of a number of TV serials and shows for Sony, Star Plus, Hungama, NGC, BBC amongst others.
After MS Purohit joining the station as its CEO, Radio City has seen a flurry of activities, which include Musical-e-Azam, RJ Missing, re-introduction of English programming in its Bangalore Station, and its Mumbai station going 24 hrs LIVE- all of which are 'firsts' in the industry.
Radio City has made another top level appointment with MR Vikas Varma joining as its National Head of Programming, Varma was formerly with UTV as its COO.
Vikas Varma will be leading the National Creative team and will be based out of Mumbai. He will look after all national programming initiatives besides working on the program mix for Radio City's upcoming stations. The focus of his assignment will be to further build on the innovative never done before aspects of programming which the brand Radio City justifiably stands for.
MS Apurva Purohit, CEO Radio City says, "I am extremely happy to have Vikas on board with us. It is exciting times for Radio City and we are launching a slew of new initiatives. Radio City has set numerous benchmarks for the industry through its programming innovations like Lingo-Lila, Babbar Sher, Love Guru, Musical-e-Azam (where we currently have 21 of the best Bollywood singers performing live and unplugged). Vikas will be leading a set of highly charged creative people at Radio City and play an active role in taking it to the next league."
With 17 years of experience in the media & entertainment industry Vikas Varma is known for his creativity in the media industry. He has directed many ad films and promos, conceptualized and created songs and jingles for some of the leading broadcasters. He has been instrumental in the launch of a number of TV serials and shows for Sony, Star Plus, Hungama, NGC, BBC amongst others.
After MS Purohit joining the station as its CEO, Radio City has seen a flurry of activities, which include Musical-e-Azam, RJ Missing, re-introduction of English programming in its Bangalore Station, and its Mumbai station going 24 hrs LIVE- all of which are 'firsts' in the industry.
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