CNN International leads across Asia-Pacific
Televisionpoint.com Team
CNN International television audiences continue to grow, according to the Pan Asian Cross Media Survey (PAX), with the latest findings representing the fourth consecutive survey period indicating growth in CNN audiences across all demographic groups.
The channel posted the largest year on year gain in audience size of any channel, meaning more than 1.4 million more viewers tune in to CNN each month compared to the same period last year. Already the undisputed news leader in Asia, CNN continues to outpace its nearest rivals across all measurements, with more than half a million more monthly viewers than all other news/business channels combined.
Conducted by Synovate, the full-year survey results (July '04- June ?5) further reveal that each day 59% of those tuning in to watch CNN are 'exclusive viewers', meaning they watch no other news/business channel.
"Our continued growth results in part from our commitment to consistently provide quality programming. In addition to our distinctive breaking news coverage of events such as the south Asian tsunami, landmark programming initiatives over the twelve months of the PAX research have included the 'CNN Connects' live debates from around the world and 'CNN Presents' documentaries featuring award winning filmmakers tackling some of the toughest issues" said William Hsu, vice president, CNN Advertising Sales, Turner International Asia Pacific Ltd.
"These are once again very encouraging results, indicating CNN's continued relevance and appeal across a range of markers. CNN has experienced a period of sustained audience growth spanning the past seven quarters, with its roots in almost all markets. This increase in popularity also extends across all the main PAX demographic groups, with monthly viewer totals up 41% year-on-year among Affluent Adults, 49% among Business Decision Makers, and 61% among Top Management," said Duncan Morris, vice president, research, Turner International Asia Pacific Ltd.
CNN International television audiences continue to grow, according to the Pan Asian Cross Media Survey (PAX), with the latest findings representing the fourth consecutive survey period indicating growth in CNN audiences across all demographic groups.
The channel posted the largest year on year gain in audience size of any channel, meaning more than 1.4 million more viewers tune in to CNN each month compared to the same period last year. Already the undisputed news leader in Asia, CNN continues to outpace its nearest rivals across all measurements, with more than half a million more monthly viewers than all other news/business channels combined.
Conducted by Synovate, the full-year survey results (July '04- June ?5) further reveal that each day 59% of those tuning in to watch CNN are 'exclusive viewers', meaning they watch no other news/business channel.
"Our continued growth results in part from our commitment to consistently provide quality programming. In addition to our distinctive breaking news coverage of events such as the south Asian tsunami, landmark programming initiatives over the twelve months of the PAX research have included the 'CNN Connects' live debates from around the world and 'CNN Presents' documentaries featuring award winning filmmakers tackling some of the toughest issues" said William Hsu, vice president, CNN Advertising Sales, Turner International Asia Pacific Ltd.
"These are once again very encouraging results, indicating CNN's continued relevance and appeal across a range of markers. CNN has experienced a period of sustained audience growth spanning the past seven quarters, with its roots in almost all markets. This increase in popularity also extends across all the main PAX demographic groups, with monthly viewer totals up 41% year-on-year among Affluent Adults, 49% among Business Decision Makers, and 61% among Top Management," said Duncan Morris, vice president, research, Turner International Asia Pacific Ltd.
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