Internet and Mobile Association of India, Surveys
Televisionpoint.com Team
A survey called, Cyber window shoppers, conducted by Internet and Mobile Association of India, IAMAI, which was conducted on a total of 3099 respondent's, views that solicited of which 45 per cent (1716) had visited E-commerce sites but hadn't bought anything with 93 per cent (1285) were aware that they could shop online.
Of this 1285, 81 per cent visit online shopping sites regularly and there is an opportunity to convert 69 per cent of these window shoppers into online buyers, who evinced great interest in buying online in the near future. The research was undertaken with with Cross Tab Marketing Services with a view to understand the profile, Internet usage, propensity to buy along with the shopper's affinity and aversions to online shopping and disposition to shop online.
The study clearly indicates that 'security, pricing and delivery' are by far the most important deciding factors and would be extremely strong motivators for consumers to buy online.
Ninety per cent of window shoppers said that they were likely to buy if given price discounts, while 71 per cent of the respondents indicated that they were likely to buy online if there were third-party security guarantees. Eighty-four per cent of them indicated that they were likely to buy something if it was delivered free.
The study reveals that most window shoppers (77 per cent) are educated with either a bachelor's or a postgraduate degree. Forty-three per cent of the shoppers worked at an executive level, while 17 per cent were professionals, self-employed or businessmen, with high disposable incomes and spending capacity.
Maharashtra (19 per cent) leads as far as window shoppers are concerned followed by Tamil Nadu (15 per cent), Delhi (15 per cent), Karnataka (11 per cent), Uttar Pradesh (8 per cent), Andhra Pradesh (8 per cent) and West Bengal (8 per cent). Delhi/NCR (17 per cent), Mumbai (15 per cent), Chennai (8 per cent), Kolkata (5 per cent), Bangalore (5 per cent) account for 50 per cent of the window shoppers with 41 per cent from the 'other' category.
A survey called, Cyber window shoppers, conducted by Internet and Mobile Association of India, IAMAI, which was conducted on a total of 3099 respondent's, views that solicited of which 45 per cent (1716) had visited E-commerce sites but hadn't bought anything with 93 per cent (1285) were aware that they could shop online.
Of this 1285, 81 per cent visit online shopping sites regularly and there is an opportunity to convert 69 per cent of these window shoppers into online buyers, who evinced great interest in buying online in the near future. The research was undertaken with with Cross Tab Marketing Services with a view to understand the profile, Internet usage, propensity to buy along with the shopper's affinity and aversions to online shopping and disposition to shop online.
The study clearly indicates that 'security, pricing and delivery' are by far the most important deciding factors and would be extremely strong motivators for consumers to buy online.
Ninety per cent of window shoppers said that they were likely to buy if given price discounts, while 71 per cent of the respondents indicated that they were likely to buy online if there were third-party security guarantees. Eighty-four per cent of them indicated that they were likely to buy something if it was delivered free.
The study reveals that most window shoppers (77 per cent) are educated with either a bachelor's or a postgraduate degree. Forty-three per cent of the shoppers worked at an executive level, while 17 per cent were professionals, self-employed or businessmen, with high disposable incomes and spending capacity.
Maharashtra (19 per cent) leads as far as window shoppers are concerned followed by Tamil Nadu (15 per cent), Delhi (15 per cent), Karnataka (11 per cent), Uttar Pradesh (8 per cent), Andhra Pradesh (8 per cent) and West Bengal (8 per cent). Delhi/NCR (17 per cent), Mumbai (15 per cent), Chennai (8 per cent), Kolkata (5 per cent), Bangalore (5 per cent) account for 50 per cent of the window shoppers with 41 per cent from the 'other' category.
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