141 Worldwide wins Apeejay, Mani

Televisionpoint.com Team
141 Worldwide, the marketing services division of Bates India, has won two new businesses. It has bagged the marketing services responsibilities for the Apeejay Surrendra Group, which includes their financial services division, and the Mani Group, a real estate business house.

Abeer Chakravarty, Senior Vice-president, 141 Worldwide, "We are proud to be associated with the Apeejay Group, and are excited about being part of the upswing the Group is in. Mani Group is a very special partnership for us as it helps us entrench ourselves further in the booming value-added real estate business. Our unique capabilities at 141 Worldwide enable us to offer clients like Apeejay Surrendra Group and Mani Group comprehensive services to build their brands as well as drive customer business."

Subesh Ray, Senior Vice-president and Head, Marketing, Mani Group, said, "We have been following the work of various agencies .We found the abilities of 141 Worldwide to be in line with our perception of communications. With a lot of expectations, we have identified 141 Worldwide to handle our account."

141 Worldwide is a media-neutral complete solutions provider, with core skills in through-the-line marketing, customer relationship management, trade marketing strategies, event management, promotions, channel activation, retail architecture designing, all under one roof, backed by proprietary techniques, tools and knowledge-sharing across many categories, given its vast worldwide network.