Tata Elxsi ready to transform broadcast industry in India
Sanjiv Piyush - Televisionpoint.com
Tata Elxsi, the group company of the $17.6 billion Tata Group, with expertise in system design, development and integration, will soon introduce state-of-the-art technologies like Thomson's Pro-AV line Turbo intelligent digital disk recorder and SGT products for transmission, media and traffic management, to transform the broadcast and entertainment industry in India.
"Tata's are aiming big in the broad cast market as this segment is going to grow at 70 to 80 per cent in the next few years. Although we have not addressed the various work flows in the broadcast market, we are aiming to be a one-stop solutions provider to the industry and have joined hands with world leaders like Thomson, Weather Central and SGT in bringing cutting edge broadcast technology to India," said MR M.M. Prasad, GM and head, Tata Elxsi, on the sidelines of Broadcast India, 2005 in Mumbai.
One such technology, 3D Live Weather System, a real-time PC-based weather presentation system, is sure to change the way TV channels broadcast their weather updates in India.
"This software features the environment in real time, which guarantees the most up-to-date information ready for air. This could have been of enormous importance during the July 26 deluge in Mumbai, when areas in Colaba hardly received any rainfall while the northern suburbs were flooded," said MR Alan Richards, Director, International business, Weather Central, US.
Tata Elxsi, the group company of the $17.6 billion Tata Group, with expertise in system design, development and integration, will soon introduce state-of-the-art technologies like Thomson's Pro-AV line Turbo intelligent digital disk recorder and SGT products for transmission, media and traffic management, to transform the broadcast and entertainment industry in India.
"Tata's are aiming big in the broad cast market as this segment is going to grow at 70 to 80 per cent in the next few years. Although we have not addressed the various work flows in the broadcast market, we are aiming to be a one-stop solutions provider to the industry and have joined hands with world leaders like Thomson, Weather Central and SGT in bringing cutting edge broadcast technology to India," said MR M.M. Prasad, GM and head, Tata Elxsi, on the sidelines of Broadcast India, 2005 in Mumbai.
One such technology, 3D Live Weather System, a real-time PC-based weather presentation system, is sure to change the way TV channels broadcast their weather updates in India.
"This software features the environment in real time, which guarantees the most up-to-date information ready for air. This could have been of enormous importance during the July 26 deluge in Mumbai, when areas in Colaba hardly received any rainfall while the northern suburbs were flooded," said MR Alan Richards, Director, International business, Weather Central, US.
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