Televisionpoint.com Team The animation division of UTV, UTV Toons in a wake of expansion has deployed multiple licenses of Autodesk 3DS Max 8 software. The software is designed to increase the overall productivity of UTV by 20 -30 per cent, which will be of immense benefit as the company plans to implement 80% of all future projects in 3DS Max 8.
"Previously, the animation software used was a mix of Maya and Autodesk's 3DS Max 8 in the ratio of about 60:40 respectively. But we have decided to migrate 80 per cent of our future projects to the 3DS Max 8 platform as in addition to offering 30 - 40 per cent improvement in rendering time, it also comes equipped with enhanced features such as advanced character development, modeling, texturing and scripting tools," said Jyotirmoy Saha, vice-president, UTV Toons.
"We're delighted that UTV Toons has selected 3DS Max 8 software. UTV has always been a quality conscious customer, keen to deliver the best to the Indian and global markets. Having been in association with UTV since 2002, we have seen their business grow over the years rise to a leadership position. We foresee a long and fruitful relationship with UTV and look forward to partnering with them in their long term growth plans," said Raman Madan, regional sales manager, Autodesk Media and Entertainment.
Autodesk, earlier this month signed a definitive agreement to acquire Alias, a privately held developer of 3D graphics technology, for RS 819 crore in cash. Autodesk anticipates to close this transaction in the next four to six months. Recently, UTV Toons has signed a $10 million animation deal with the New York-based animation major, BKN New Media Inc. BKN is an international producer, distributor and marketer of animated children's programmes and exploits the ancillary rights through licensing and merchandising. BKN has a catalogue of some 22 titles covering 862 episodes.
According to UTV, BKN has outsourced a chunk of its animation production to UTV Toonz under which there will be two 26 episode 3D series titled Kong-The Next Generation, and another yet to be titled series. BKN has also recently signed a number of licensing deals with partners in the US for other Kong properties. In order to give a boost to its kids' channel Hungama TV, UTV is planning to air some of the BKN acquired properties on the channel. Currently, UTV has a good order book position and the operating margins in animation are between 30-35 per cent with 3D and Flash as its core focus.
According to the company chairman MR Ronnie Screwvala, UTV's animation business contributes less than 3-4 per cent which the company wants to take up to about 5 per cent. He added that during the month of August, UTV booked animation orders worth RS 14 crores. And now, with the BKN deal in its kitty, UTV's overall order book position stands at RS 55 crores.
Copyright 2005 - 2009 Televisionpoint.com. All rights reserved. A Bhash Media Private Limited Company. This site is best viewed in Internet Explorer 6.0 or higher versions, at a resolution of 1024 x 768 pixels.