From Nov. 7 Sab TV is general entertainment channel
Televisionpoint.com Team
Sab TV has announced that it will change its positioning from a pure comedy channel to a general entertainment channel, GEC. Starting November 7, Sab TV will launch a new logo and shows, on-air look and graphics will mark the re-launch of Sab TV.
Sab TV has shifted from being a free-to-air channel to a pay channel and also Sony Entertainment Television, SET has decided to drop the Only smiles no tears tagline of the channel for the time being and will be looking at a fresh tagline in the near future.
Commenting on the new positioning of Sab TV as a GEC, Kunal Dasgupta, CEO, SET India, says, "We wanted to make Sab a channel that would compliment the current network offering. Our aim was to broaden the audience base as the channel currently caters to a select set of people. Sab TV has a strong equity in the comedy space. It will still continue to have comedy as its central focus, while having a whole range of other programming as well. We want to include the masses, instead of casting Sab TV as a niche comedy channel."
Dasgupta adds that Sab TV will introduce three new shows by the end of the year. The first of these is Lo Kal-Lo Baat, a comedy show in which four theatre/film comic actors will perform spontaneously in situations that will be given to them on the spot. The show will be hosted by film and television actor Saurabh Shukla. It will be telecast Mondays to Fridays at 8:30 pm and is being produced by Kal Kush Productions.
N P Singh, COO of the Network, "There has to be a difference in the areas of operation and with this, the two channels give us a complete all India coverage. There are too many advertisers who talk to the masses, advertise through the year and do not really fit the Sony profile. SAB would be the perfect platform for these advertisers."
Sab TV has announced that it will change its positioning from a pure comedy channel to a general entertainment channel, GEC. Starting November 7, Sab TV will launch a new logo and shows, on-air look and graphics will mark the re-launch of Sab TV.
Sab TV has shifted from being a free-to-air channel to a pay channel and also Sony Entertainment Television, SET has decided to drop the Only smiles no tears tagline of the channel for the time being and will be looking at a fresh tagline in the near future.
Commenting on the new positioning of Sab TV as a GEC, Kunal Dasgupta, CEO, SET India, says, "We wanted to make Sab a channel that would compliment the current network offering. Our aim was to broaden the audience base as the channel currently caters to a select set of people. Sab TV has a strong equity in the comedy space. It will still continue to have comedy as its central focus, while having a whole range of other programming as well. We want to include the masses, instead of casting Sab TV as a niche comedy channel."
Dasgupta adds that Sab TV will introduce three new shows by the end of the year. The first of these is Lo Kal-Lo Baat, a comedy show in which four theatre/film comic actors will perform spontaneously in situations that will be given to them on the spot. The show will be hosted by film and television actor Saurabh Shukla. It will be telecast Mondays to Fridays at 8:30 pm and is being produced by Kal Kush Productions.
N P Singh, COO of the Network, "There has to be a difference in the areas of operation and with this, the two channels give us a complete all India coverage. There are too many advertisers who talk to the masses, advertise through the year and do not really fit the Sony profile. SAB would be the perfect platform for these advertisers."
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