Standard Chartered appoints TBWA/India
Kamili Nambiar - Televisionpoint.com
Standard Chartered Bank has appointed TBWA/India for its advertising duties. In January this year, TBWA/India took care of the creative business from JWT and now the media duties has moved. The account is pegged at RS 20 crore.
Note that when the creative duties moved earlier this year, Standard Chartered officials had expressed that TBWA/India would play a key role in deciding the agency that would take care of the business.
According TBWA, the idea was to synergise the creative and media businesses of Standard Chartered across the country.
Standard Chartered Bank has appointed TBWA/India for its advertising duties. In January this year, TBWA/India took care of the creative business from JWT and now the media duties has moved. The account is pegged at RS 20 crore.
Note that when the creative duties moved earlier this year, Standard Chartered officials had expressed that TBWA/India would play a key role in deciding the agency that would take care of the business.
According TBWA, the idea was to synergise the creative and media businesses of Standard Chartered across the country.
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