Televisionpoint.com Team RED FM 93.5, the radio arm of the India Today Group and Daily News Analysis, DNA have tied up for content sharing and to speak out issues openly. It is known fact both these media companies leverage on Speaking up truth with passion, DNA says 'Speak Up, Its in your DNA' and RED says 'Awaaz Uthaate Raho'.
The strategic alliance between DNA and RED will be in areas like content, music and entertainment, Bollywood, marketing, ground tie-ups and promotions. This alliance will enable both companies to reach out to a larger audience while keeping their individual identities intact.
Pradeep Guha, President, DNA, said, "The strong media platforms of RED and DNA are very apt to promote each other's properties and brands, and merging the audience base of the two will only help create a larger and stronger loyalty base."
Abraham Thomas, COO, RED FM, said, "I am excited about the alliance as both of us share a common philosophy and it offers immense scope for synergy across content, marketing, causes and alliances. Together we will nicely complement each other to be an integral part of Mumbai."
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