AAAI to host 'The Future of Advertising' symposium
Televisionpoint.com Team
The Advertising Agencies Association of India, AAAI, who is celebrating its diamond jubilee year, is planning a number of events throughout the year, which kicked off with the 'Beyond the Horizon' conference held earlier in the year. The next event in line is an international symposium, 'The Future of Advertising', which will be held in Mumbai from November 9-11.
The symposium will focus on how advertising was traditionally known and the way it has changed dramatically within a short span of time; it will also look at how consumers have changed and the way audiences are reacting to advertising.
Ramesh Narayan, Chairman, Diamond Jubilee Celebrations, added, "It's been a busy year. AAAI has planned seminars, conventions, publications and events to commemorate and celebrate this year. In fact, AAAI's Diamond Jjubilee year commenced with a change in the association's identity, which was redesigned to be relevant to the changing times. AAAI now sports a simple yet modern logo and a logotype that reflects the abbreviation of its name. This change of identity and design is evocative of AAAI's role in modulating the industry's cadence and resonating the positions and principles of its membership."
Colvyn Harris, CEO, JWT India, and Chairman of the Steering Committee for the symposium, said, "AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics. With an impressive lineup of eminent speakers and thought provoking subjects, this symposium will shed light on the challenges and opportunities that face the advertising industry."
Harris further says, "I am positive this will go a long way in consolidating the industry and paving the way for its growth going forward. We intend to deliberate the macro economic aspect of the potential of India, and the changed role advertising will play in the future. For a business and a brand with ambition, it is this critical area which makes a business successful in the long run. It will be a knowledge series and a tremendous learning for the industry. We are expecting 600-800 delegates to participate in the symposium."
Some of the eminent speakers who will speak at the symposium include Shashi Tharoor, Under Secretary-general, United Nations; the celebrated Stefan Engeseth, author of ONE and Detective Marketing; Michael Birkin, Vice-Chairman, Omnicom; Arun Adhikari, Managing Director, Hindustan Lever; Tony Wright, CEO, Lowe Worldwide; David Guerrero, Creative Head Asia, BBDO; Irwin Gottleib, CEO, Group M Worldwide.
Srinivasan K Swamy, President, AAAI also said, "The year has been good so far and is poised for healthy growth as ad spend will continue to go up in key sectors such as telecom, banks and financial services, automotives and entertainment."
The Advertising Agencies Association of India, AAAI, who is celebrating its diamond jubilee year, is planning a number of events throughout the year, which kicked off with the 'Beyond the Horizon' conference held earlier in the year. The next event in line is an international symposium, 'The Future of Advertising', which will be held in Mumbai from November 9-11.
The symposium will focus on how advertising was traditionally known and the way it has changed dramatically within a short span of time; it will also look at how consumers have changed and the way audiences are reacting to advertising.
Ramesh Narayan, Chairman, Diamond Jubilee Celebrations, added, "It's been a busy year. AAAI has planned seminars, conventions, publications and events to commemorate and celebrate this year. In fact, AAAI's Diamond Jjubilee year commenced with a change in the association's identity, which was redesigned to be relevant to the changing times. AAAI now sports a simple yet modern logo and a logotype that reflects the abbreviation of its name. This change of identity and design is evocative of AAAI's role in modulating the industry's cadence and resonating the positions and principles of its membership."
Colvyn Harris, CEO, JWT India, and Chairman of the Steering Committee for the symposium, said, "AAAI has served well the cause of advertising and its development in the last 60 years, and it is time to strengthen the role played by the association, given the current market dynamics. With an impressive lineup of eminent speakers and thought provoking subjects, this symposium will shed light on the challenges and opportunities that face the advertising industry."
Harris further says, "I am positive this will go a long way in consolidating the industry and paving the way for its growth going forward. We intend to deliberate the macro economic aspect of the potential of India, and the changed role advertising will play in the future. For a business and a brand with ambition, it is this critical area which makes a business successful in the long run. It will be a knowledge series and a tremendous learning for the industry. We are expecting 600-800 delegates to participate in the symposium."
Some of the eminent speakers who will speak at the symposium include Shashi Tharoor, Under Secretary-general, United Nations; the celebrated Stefan Engeseth, author of ONE and Detective Marketing; Michael Birkin, Vice-Chairman, Omnicom; Arun Adhikari, Managing Director, Hindustan Lever; Tony Wright, CEO, Lowe Worldwide; David Guerrero, Creative Head Asia, BBDO; Irwin Gottleib, CEO, Group M Worldwide.
Srinivasan K Swamy, President, AAAI also said, "The year has been good so far and is poised for healthy growth as ad spend will continue to go up in key sectors such as telecom, banks and financial services, automotives and entertainment."
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