English premier league,European club football delivers on TV
Televisionpoint.com Team
English premier league and European club football seems to deliver on Indian Television, though the consumption for football in India is minuscule compared to Europe, this segment seems to be on a gradual upswing.
ESPN Star Sports say it's way to pay tribute to the talent that keeps them going, but it does look like a desperate effort to woo back straying eyeballs. Increased competition from new players and the resulting fragmentation in viewership does demand novel experiments.
The telecast of EPL weekends on ESPN Star Sports is a buzz with action, it is showning signs of growth in both viewership and therefor the audiences. In football-gung ho areas like Kerala the TRP for EPL weekends showed a neat 0.72 between September 18 and October 15, while the World XI Super Series on Max grossed a 0.5 in the same TG on October 5, 2005.
The overall interest in international football has been showing an upward trend since 2004 when the UEFA EURO 2004 on ESPN and Star Sports outperformed almost all mainline channels, with matches between June 12 and July 4 reaching a cumulative audience of 195 million compared to 27.8 million for EURO 2000.
The average TVR for the same period was recorded at 0.9 in India. According to ESPN Star Sports own viewing figures, traditional football market, Kolkata lapped up the live coverage of European Club football, with the average crossing a rating of 1. While the FIFA Cup 2005 Brazil-Germany semifinal grossed an average of 1.9 across India, with a huge 15.1 in Calcutta, 5.8 in Kerala, 2.7 in Mumbai & 1.8 in a nontraditional market like MP (TG: Male, 15+, SEC ABC homes).
Recently, Sricharan Iyengar, VP, sales & marketing, ESPN software India has said to India's largest business newspaper, The Economic Times, that, "European football is definitely gaining popularity as one of the most viewed sport in Indian homes. EPL is particularly well liked by viewers in metros. Live screenings, building viewer affinity for EPL clubs and imparting knowledge among Indian viewers are some of the steps that are being taken to enhance the passion associated with the game and in turn grow the league."
English premier league and European club football seems to deliver on Indian Television, though the consumption for football in India is minuscule compared to Europe, this segment seems to be on a gradual upswing.
ESPN Star Sports say it's way to pay tribute to the talent that keeps them going, but it does look like a desperate effort to woo back straying eyeballs. Increased competition from new players and the resulting fragmentation in viewership does demand novel experiments.
The telecast of EPL weekends on ESPN Star Sports is a buzz with action, it is showning signs of growth in both viewership and therefor the audiences. In football-gung ho areas like Kerala the TRP for EPL weekends showed a neat 0.72 between September 18 and October 15, while the World XI Super Series on Max grossed a 0.5 in the same TG on October 5, 2005.
The overall interest in international football has been showing an upward trend since 2004 when the UEFA EURO 2004 on ESPN and Star Sports outperformed almost all mainline channels, with matches between June 12 and July 4 reaching a cumulative audience of 195 million compared to 27.8 million for EURO 2000.
The average TVR for the same period was recorded at 0.9 in India. According to ESPN Star Sports own viewing figures, traditional football market, Kolkata lapped up the live coverage of European Club football, with the average crossing a rating of 1. While the FIFA Cup 2005 Brazil-Germany semifinal grossed an average of 1.9 across India, with a huge 15.1 in Calcutta, 5.8 in Kerala, 2.7 in Mumbai & 1.8 in a nontraditional market like MP (TG: Male, 15+, SEC ABC homes).
Recently, Sricharan Iyengar, VP, sales & marketing, ESPN software India has said to India's largest business newspaper, The Economic Times, that, "European football is definitely gaining popularity as one of the most viewed sport in Indian homes. EPL is particularly well liked by viewers in metros. Live screenings, building viewer affinity for EPL clubs and imparting knowledge among Indian viewers are some of the steps that are being taken to enhance the passion associated with the game and in turn grow the league."
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