Nisha Singhania moves to Rediffusion DY&R

Televisionpoint.com Team
Nisha Singhania, senior planning director of Grey Mumbai has decided to move on again and has joined Rediffusion DY&R, Mumbai, as director, planning.

Ms Singhania started her career as a management trainee with Grey, Mumbai, in 1997 and then she joined Ambience Publicis in the planning department. She also did a short stint with Leo Burnett, after which she joined Grey once again.

K Subramanian, national planning director, Rediffusion DY&R, says, "We were looking for someone who could serve our organisation as a knowledge aggregator on various aspects such as consumers, brands and market trends. So, we got Singhania on board. She will spearhead all these activities out of the Mumbai office."

Talking about her new role, Singhania says, "My profile in Rediffusion calls for deeper understanding of consumers and mapping trends across categories and I believe that makes my role extremely challenging. Apart from this, I will also handle two more brands."