Vogue in India by 2007
Kamili Nambiar - Televisionpoint.com
The HT Luxury Conference, as can be expected, proved to be a great networking space. Deals were struck on the sidelines and business cards exchanged. Among the popular targets was Vogue brand head honcho Nicholas Coleridge. No sooner had he ended his presentation announcing a possible entry of his high fashion magazine brands including Vogue into India, he got stuck with a tail at least 15-people long. Some were senior journalists from Kuwait, others from media world.
Vogue, the first and the last word in the world of fashion is coming to India. Nicholas Coleridge, Managing Director, Conde Nast and Vice President, Conde Nast International said he will launch the magazine in India by 2007. Vogue in India would have the right mix of the local and traditional and the Western.
"The obvious choice would be Vogue followed by Glamour if we enter India. We are looking at either Mumbai or Delhi for our main office but will have a smaller office in the second city. We might go with Mumbai as it is a better market for fashion magazines," said Nicholas Coleridge, MD, Conde Nast, UK and vice-president, Conde Nast International.
"We would look at a 50:50 Indian0Western package wherein we could even Indianise the content a bit," he said. This editorial decision is typical of the other Vogue editions that also cater to the local population, their tastes and culture. If all goes well with its initial launches, Conde Nast is considering bringing in five magazines from their stable into India. They will include GQ, Traveller and Vanity Fair.
On petition, "There are some very good local fashion magazines here and we will take them seriously, We are more expensive than the others, but not ridiculously so." said Coleridge.
On the role of media he said, "The media plays a pivotal role in setting a fashion agen da. The growth of the media is closely associated with the growth of luxury companies. But the aim of every Vogue edition that we have launched is to adapt it to the local market where we would have a local editor, local write-ups along with international photographers."
Out of a 4.6 billion adult population in the world, the media needs to spot customers with enough money, who read luxury magazines and are willing to spend. Of course, the media too has diversified into multiple channels like the radio, outdoor, newspapers, maga zines and of course, the Internet.
However, according to Coleridge, glossy magazines are by far the most effective in building luxury brands. "Magazines give each luxury brand a the right context where each reader feels that beauty and happiness is just a jewel away. They can, to a great extent, decide in how a brand will ultimately fare in the market. Fashion designers actually ask Vogue editors to have a preview of their collection before launching it." he said.
For record note, The conference was hosted by Hindustan Times ViceChairperson and Editorial Director, Shobhana Bhartia, the Taj Chambers terrace was bathed in warm colours and abounded in bonhomie. A spectrum of guests from chief minister Vilasrao Deshmukh to Shah Rukh Khan and from Mukesh Ambani to Shobhaa De dropped by. Against the backdrop of the Gateway of India, Moet & Chandon champagne and Belvedere vodka flowed and the fragrance of a sumptuous buffet mingled with the fine perfumes and the sound of happy chatter and laughter on the Chambers' terrace. It was a pleasurable night of revelry to kickstart an eventful year in Mumbai.
Anand Mahindra, vice-chairman and MD, Mahindra and Mahindra group, Subhash Chandra, Zee chairman, RPG group chairman Harsh Goenka and Venugopal Dhoot, chairman Videocon International, raised a toast to HT's success. While Gucci group president and CEO Robert Polet was seen having intense discussions, Jean-Claude Marchand, executive director of Edipresse, was busy with his camera.Among the politicians present were Jyotiraditya Scindia, Milind Deora, his father Murli Deora, Rajeev Shukla, Suresh Kalmadi and Vijay Darda. There was Shaina Chudasma Munot accompanied by mother Munira and husband Munish. India's leading corporate honchos were there too, HDFC's Deepak Parekh, Hemendra Kothari, chairman DSP Merrill Lynch, Nimesh Kampani, chairman and managing director JM Morgan Stanley and Ravi Ruia, vice-chairman, Essar group. The Bollywood brigade was led by Shah Rukh Khan who was surprised by how long he had stayed and enjoyed catching up with his friends. Preity Zinta looked lovely all in black as she and Ness Wadia mingled with guests. Also present were Madhur and Renu Bhandarkar, the Khanna brothers Rahul and Akshaye, Anupam and Kirron Kher, John Matthew Mathan and Jimmy Shergill. Hema Malini was pleased to see her Baghban director Ravi Chopra and his family. The glamour quotient was high with many of India's leading designers, Rohit Bal, Ritu Kumar, Tarun Tahiliani, Sabyasachi Mukherjee, Manish Arora, Manish Malhotra and JJ Valaya and the city's stylish set, Queenie Dhody, Sheetal Mafatlal, Anju Tarapoewala, Nisha Jamvwal, Sangeeta Kathiawada and Nandita Mahatani present.
The HT Luxury Conference, as can be expected, proved to be a great networking space. Deals were struck on the sidelines and business cards exchanged. Among the popular targets was Vogue brand head honcho Nicholas Coleridge. No sooner had he ended his presentation announcing a possible entry of his high fashion magazine brands including Vogue into India, he got stuck with a tail at least 15-people long. Some were senior journalists from Kuwait, others from media world.Vogue, the first and the last word in the world of fashion is coming to India. Nicholas Coleridge, Managing Director, Conde Nast and Vice President, Conde Nast International said he will launch the magazine in India by 2007. Vogue in India would have the right mix of the local and traditional and the Western.
"The obvious choice would be Vogue followed by Glamour if we enter India. We are looking at either Mumbai or Delhi for our main office but will have a smaller office in the second city. We might go with Mumbai as it is a better market for fashion magazines," said Nicholas Coleridge, MD, Conde Nast, UK and vice-president, Conde Nast International.
"We would look at a 50:50 Indian0Western package wherein we could even Indianise the content a bit," he said. This editorial decision is typical of the other Vogue editions that also cater to the local population, their tastes and culture. If all goes well with its initial launches, Conde Nast is considering bringing in five magazines from their stable into India. They will include GQ, Traveller and Vanity Fair.
On petition, "There are some very good local fashion magazines here and we will take them seriously, We are more expensive than the others, but not ridiculously so." said Coleridge.
On the role of media he said, "The media plays a pivotal role in setting a fashion agen da. The growth of the media is closely associated with the growth of luxury companies. But the aim of every Vogue edition that we have launched is to adapt it to the local market where we would have a local editor, local write-ups along with international photographers."
Out of a 4.6 billion adult population in the world, the media needs to spot customers with enough money, who read luxury magazines and are willing to spend. Of course, the media too has diversified into multiple channels like the radio, outdoor, newspapers, maga zines and of course, the Internet.
However, according to Coleridge, glossy magazines are by far the most effective in building luxury brands. "Magazines give each luxury brand a the right context where each reader feels that beauty and happiness is just a jewel away. They can, to a great extent, decide in how a brand will ultimately fare in the market. Fashion designers actually ask Vogue editors to have a preview of their collection before launching it." he said.
For record note, The conference was hosted by Hindustan Times ViceChairperson and Editorial Director, Shobhana Bhartia, the Taj Chambers terrace was bathed in warm colours and abounded in bonhomie. A spectrum of guests from chief minister Vilasrao Deshmukh to Shah Rukh Khan and from Mukesh Ambani to Shobhaa De dropped by. Against the backdrop of the Gateway of India, Moet & Chandon champagne and Belvedere vodka flowed and the fragrance of a sumptuous buffet mingled with the fine perfumes and the sound of happy chatter and laughter on the Chambers' terrace. It was a pleasurable night of revelry to kickstart an eventful year in Mumbai.
Anand Mahindra, vice-chairman and MD, Mahindra and Mahindra group, Subhash Chandra, Zee chairman, RPG group chairman Harsh Goenka and Venugopal Dhoot, chairman Videocon International, raised a toast to HT's success. While Gucci group president and CEO Robert Polet was seen having intense discussions, Jean-Claude Marchand, executive director of Edipresse, was busy with his camera.Among the politicians present were Jyotiraditya Scindia, Milind Deora, his father Murli Deora, Rajeev Shukla, Suresh Kalmadi and Vijay Darda. There was Shaina Chudasma Munot accompanied by mother Munira and husband Munish. India's leading corporate honchos were there too, HDFC's Deepak Parekh, Hemendra Kothari, chairman DSP Merrill Lynch, Nimesh Kampani, chairman and managing director JM Morgan Stanley and Ravi Ruia, vice-chairman, Essar group. The Bollywood brigade was led by Shah Rukh Khan who was surprised by how long he had stayed and enjoyed catching up with his friends. Preity Zinta looked lovely all in black as she and Ness Wadia mingled with guests. Also present were Madhur and Renu Bhandarkar, the Khanna brothers Rahul and Akshaye, Anupam and Kirron Kher, John Matthew Mathan and Jimmy Shergill. Hema Malini was pleased to see her Baghban director Ravi Chopra and his family. The glamour quotient was high with many of India's leading designers, Rohit Bal, Ritu Kumar, Tarun Tahiliani, Sabyasachi Mukherjee, Manish Arora, Manish Malhotra and JJ Valaya and the city's stylish set, Queenie Dhody, Sheetal Mafatlal, Anju Tarapoewala, Nisha Jamvwal, Sangeeta Kathiawada and Nandita Mahatani present.
Copyright 2005 - 2009 Televisionpoint.com. All rights reserved. A Bhash Media Private Limited Company.
This site is best viewed in Internet Explorer 6.0 or higher versions, at a resolution of 1024 x 768 pixels.