The SMS advertising revolution begins
Rahul Kapoor - Televisionpoint.com
When they started doing it, it might not have occurred that advertently or inadvertently, they are playing their role in the SMS advertising revolution. Now, SMS has undoubtedly emerged as the new marketing tool in Bollywood and of couse for our television news channels. Similar to the SMS beeps you might get from a restaurateur informing you about a discount scheme, or a disco declaring its forthcoming event, do not get surprised if you receive an SMS from an actor or a director informing you about a forthcoming serial or a telefilm.
"SMS marketing is the in-thing. We want to inform people about our film, Ranf De Basanti through SMS teasers, We are also providing ringtones from the film. There are wallpapers, and a number where people can call up to hear the some dialogues of the film likes of the Bhagat." says an official of UTV.
While film-makers are trying to grab attention of the masses by using mobile services, others are continuing to use this mode of marketing on a more personal level. "There are people who aren't regular tele-watchers, yet are interested to watch your work. An SMS from me helps them remember the telecast time. I also get immediate feedback," says an media planner. And if 20 people react to such an SMS, it adds to the TRP ratings too.
Another prefers sending out SMSs. "It's not only cost effective, considering the fact that you can even inform outstation friends, but it also saves time. Only the other day a group of young girls told me that they like me so much that whenever any of my programmes come up on telly, they message each other to watch it."
When they started doing it, it might not have occurred that advertently or inadvertently, they are playing their role in the SMS advertising revolution. Now, SMS has undoubtedly emerged as the new marketing tool in Bollywood and of couse for our television news channels. Similar to the SMS beeps you might get from a restaurateur informing you about a discount scheme, or a disco declaring its forthcoming event, do not get surprised if you receive an SMS from an actor or a director informing you about a forthcoming serial or a telefilm.
"SMS marketing is the in-thing. We want to inform people about our film, Ranf De Basanti through SMS teasers, We are also providing ringtones from the film. There are wallpapers, and a number where people can call up to hear the some dialogues of the film likes of the Bhagat." says an official of UTV.
While film-makers are trying to grab attention of the masses by using mobile services, others are continuing to use this mode of marketing on a more personal level. "There are people who aren't regular tele-watchers, yet are interested to watch your work. An SMS from me helps them remember the telecast time. I also get immediate feedback," says an media planner. And if 20 people react to such an SMS, it adds to the TRP ratings too.
Another prefers sending out SMSs. "It's not only cost effective, considering the fact that you can even inform outstation friends, but it also saves time. Only the other day a group of young girls told me that they like me so much that whenever any of my programmes come up on telly, they message each other to watch it."
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