SMS's, the new Media tool
Televisionpoint.com Correspondent
Whether it's a fashion show, a party, a food festival or just an update regarding the latest action in the stock market, SMS's today have become the easiest way to get the message across to the public in a matter of seconds. These messages are crisp, funky and fun, and grabs the attention of the read ers immediately. But how exactly are 5,000 SMS's sent out? Two words, online interfaces, which are websites with tieups with various ISP's, make this service almost instant.
According to Nitin Bindal of nonstopsms.com, as soon as the client sends them the desired message it is sent out to the entire databank. He says, \"To make sure that SMS's are not spammed we make sure that we only send them out to the people on the list which is provided by the client.\" This website caters to companies includ ing The Park Hotel, various stock brokers and technical analysts. 6060, another online interface, who cater to clients such as Lifestyle, ITC Hotel Park Sheraton, Tommy Hilfiger and Subway have devised the option of 'smart messaging'.
Says Naveen Bhandari, the chief operating officer of the firm, Smart messaging is when we send out personalised professional messages, with the sender ID as the name of the client (eg: Dublin, Crossword) and address the messages to the person it is being sent out to (eg: Vijay, Seema)."
"Online interfaces have become a great way of advertising since most of these messages turn out very economical and have to be written in just about 160 characters. We have to ensure that the entire message makes sense, gives all the details and is still fun to read. So we use slangs that make it very entertaining. They also cost a lot less since we charge them a very good rate," adds Naveen. Today it's a system that makes people sit up and notice.
Says Radhika Khandelwal, "Its good to know what's happening where, these SMS's get the message across and are quite entertaining to read. Although I may not change my plans, but it will be at the back of my mind, where I could go.\" So next time you receive one of these messages, you know exactly how they got to your inbox."
Whether it's a fashion show, a party, a food festival or just an update regarding the latest action in the stock market, SMS's today have become the easiest way to get the message across to the public in a matter of seconds. These messages are crisp, funky and fun, and grabs the attention of the read ers immediately. But how exactly are 5,000 SMS's sent out? Two words, online interfaces, which are websites with tieups with various ISP's, make this service almost instant.
According to Nitin Bindal of nonstopsms.com, as soon as the client sends them the desired message it is sent out to the entire databank. He says, \"To make sure that SMS's are not spammed we make sure that we only send them out to the people on the list which is provided by the client.\" This website caters to companies includ ing The Park Hotel, various stock brokers and technical analysts. 6060, another online interface, who cater to clients such as Lifestyle, ITC Hotel Park Sheraton, Tommy Hilfiger and Subway have devised the option of 'smart messaging'.
Says Naveen Bhandari, the chief operating officer of the firm, Smart messaging is when we send out personalised professional messages, with the sender ID as the name of the client (eg: Dublin, Crossword) and address the messages to the person it is being sent out to (eg: Vijay, Seema)."
"Online interfaces have become a great way of advertising since most of these messages turn out very economical and have to be written in just about 160 characters. We have to ensure that the entire message makes sense, gives all the details and is still fun to read. So we use slangs that make it very entertaining. They also cost a lot less since we charge them a very good rate," adds Naveen. Today it's a system that makes people sit up and notice.
Says Radhika Khandelwal, "Its good to know what's happening where, these SMS's get the message across and are quite entertaining to read. Although I may not change my plans, but it will be at the back of my mind, where I could go.\" So next time you receive one of these messages, you know exactly how they got to your inbox."
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