King Khan applys Navratna Cool Talc powder
Televisionpoint.com Correspondent
Emami Group, the Personal and healthcare products company on Thursday launched Navratna Cool Talc, described as the first extension of brand Navratna. Emami has roped in its brand ambassador Shah Rukh Khan (King Khan) for the advertising campaign of Navratna Cool Talc, which has been positioned as 'Duniya ka sabse chhota AC'. The company has set aside Rs 10 crore for the brand promos this year.
King Khan will be seen applying some talcum powder, the ad shot by Prahlad Kakkar, shows King Khan doing some remarkable action stunts. King Khan is likely to be questioned about why he is endorsing so called feminine products, a beauty soap and a talcum powder. The ad shows a day in the life of King Khan. "After showering himself with an adequate amount of the talc, he impresses his girl and bashes up the villains. We have shown him as a guy who never loses his cool," reveals Kakkar, as first reported by Televisionpoint.com on Feb. 17 this year.
"There is nothing feminine about this ad, The commercial has a number of stunts designed by Allan Amin. At the end of these stunts, SRK generously dusts himself with the powder." revealed Kakkar. The ad will hit both the print and electronic, within the next four to five days. The ad has been conceptualized by David India.
"Brand Navratna has grown by 20% in 2005-06. We expect a similar growth next year as well, The company will shortly launch a range of baby products under the Healthy & Fair brand. We have a baby massage oil now. We will shortly hit the market with baby talc, soap, lotion and creams." Harsh V Agarwal, director, Emami said.
Agarwal also said that the Emami's Sona Chandi Chyavanprash has become a Rs 25 crore brand after King Khan has endorsed it. Overall celebrity advertisement spends, he said, was Rs 30 crore till date. Right now, the company has brought King Khan to promote its latest cool talc Navratna.
Emami Group, the Personal and healthcare products company on Thursday launched Navratna Cool Talc, described as the first extension of brand Navratna. Emami has roped in its brand ambassador Shah Rukh Khan (King Khan) for the advertising campaign of Navratna Cool Talc, which has been positioned as 'Duniya ka sabse chhota AC'. The company has set aside Rs 10 crore for the brand promos this year.
King Khan will be seen applying some talcum powder, the ad shot by Prahlad Kakkar, shows King Khan doing some remarkable action stunts. King Khan is likely to be questioned about why he is endorsing so called feminine products, a beauty soap and a talcum powder. The ad shows a day in the life of King Khan. "After showering himself with an adequate amount of the talc, he impresses his girl and bashes up the villains. We have shown him as a guy who never loses his cool," reveals Kakkar, as first reported by Televisionpoint.com on Feb. 17 this year.
"There is nothing feminine about this ad, The commercial has a number of stunts designed by Allan Amin. At the end of these stunts, SRK generously dusts himself with the powder." revealed Kakkar. The ad will hit both the print and electronic, within the next four to five days. The ad has been conceptualized by David India.
"Brand Navratna has grown by 20% in 2005-06. We expect a similar growth next year as well, The company will shortly launch a range of baby products under the Healthy & Fair brand. We have a baby massage oil now. We will shortly hit the market with baby talc, soap, lotion and creams." Harsh V Agarwal, director, Emami said.
Agarwal also said that the Emami's Sona Chandi Chyavanprash has become a Rs 25 crore brand after King Khan has endorsed it. Overall celebrity advertisement spends, he said, was Rs 30 crore till date. Right now, the company has brought King Khan to promote its latest cool talc Navratna.
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