Televisionpoint.com Correspondent The Telugu entertainment channel Maa TV has become the official television media partner for Shiksha, a P&G programme to help children across India achieve their right to education in association with India's premier child's rights organisation Child Rights and You (CRY).
The Shiksha Education Campaign, after the Chennai launched, was it in Hyderabad today. Film Stars Rang De Basanti fame Siddharth, Naata Shirodkar and Telugu TV stars Jhansi and Anusha pledged their Support along with Regina Thomas, Director South of CRY for Shiksha.
Speaking on the occasion one of the brand ambassadors for the cause, film star Siddharth said you will help children study simply buy washing your clothes or shampooing your hair. It is that simple. So far, according to him, it is the most easiest way to make common people contribute and participate for the cause through Shiksha without hassle of doing any other extra things and feel good for contributing. He appreciated P&G - CRY for their effort.
Speaking on the occasion CRY's Director South Regina Thomas said "India has the world's largest number of uneducated children. 50% of children don't go to school. More than 40% of school going children do not complete class five and only one child out of ten children who join class one reach up to class ten. And India rank 127 in the Human Development Report of UNDP list of 150 countries, putting it below many sub-Saharan countries, said Regina. Make a beginning by participating in Shiksha – a P&G program to help children across India achieve their right to education, she informed." President Kalam in an Independence Day address is known to have remarked, "Children who belong to weaker sections of our society are undernourished, and only a small percentage of them manage to complete satisfactory education. We need to think specifically for them. Education is indeed a fundamental right of every Indian child. Can we allow the situation to continue in which millions of these children are forced into life long poverty?"
Rahul Gandhi recently remarked, "A rich student has alternatives. For a poor student, a bad school is the end of the road." Shiksha is one step to meet this need for every Indian child to access his basic right."
Maa TV Spokesperson says, "We are happy to be a part of this initiative. We believe that Children pay the highest price for all our failures as a nation and a society, Maa TV feels proud to be associated with this cause. When 20,000 Indians died in the tsunami we rightly treated it as a national calamity. We are outraged as a society when we see murderers getting away scot-free. Don't the 75 million of our children who are hungry and the 100 million who do not get an education deserve at least as much attention and action? For almost 6 decades we have treated our children as objects of sympathy and concern rather than as citizens whose constitutional rights are violated on a larger scale and more severely than any other group. CRY is deeply grateful to P&G and all the eminent individuals who've lent their support to the cause of child rights."
Shiksha is being supported by renowned personalities from across the country including actors Preity Zinta, Lara Dutta, Mandira Bedi, Rahul Bose, theatre personality Sanjna Kapoor, IPS Officer Dr. Kiran Bedi, Rang de Basanti team Rakesh Mehra, Soha Ali Khan, and Siddharth, Rahul Bose, Usha Uthup, and educationist Dr. Snehalata Deshmukh (Former Vice Chancellor – Mumbai University), via their strong endorsements for children's education'. |