Meridian Communications bags Dockers
Televisionpoint.com Correspondent
Dockers have assigned their creative business to Meridian Communications. Levi Strauss & Co has announced that they will be working with Meridian Communications as their communication partners for their two brands Dockers and Slates.
Shyam Sukhramani, Brand Head-Dockers said, 'We are at the threshold of taking a giant leap for the Dockers Brand in India and were looking for an agency that would reciprocate the same vision and passion. The idea was to assign the task to somebody who not only provides insight-led-strategy but also a positioning platform that elevates the Dockers Brand to a higher level. We have chosen Meridian as our partner, as the work that got them the account is indeed quite path-breaking. We definitely see this work being applicable pan-Asia. It will present a new face of Dockers that will tie-in to the global Dockers San Francisco positioning.'
Dockers is renowned the world over for it's unmatched comfort, durability and style and targets consumers who subscribe to the notion that clothes are both a means of expression and a way to live a more interesting life. Slates on the other hand, is targeted at those people who appreciate quality and style even though it comes at a premium. This is Meridian's significant new business win, since it was set-up just about 2 months ago.
Ganesh Raman, Executive Vice President, Meridian Communications said, 'We are thrilled to be working with Dockers. Levi Strauss & Co wanted an agency that explores, comes up with new ideas, an agency that breaks the traditional mould. We had shared our recommendations and Dockers was delighted. It's proving to be a great start for us, the whole Meridian camp is ecstatic.'
Excited by this win and the prestige of the Dockers brand, N Ramesh, National Creative Director, Meridian Communications said, "Working on Dockers is really exciting for us, it's a great brand and the client is great too, they are encouraging us to break conventions as we work on and build this brand, not too many clients do that these days.'
Dockers have assigned their creative business to Meridian Communications. Levi Strauss & Co has announced that they will be working with Meridian Communications as their communication partners for their two brands Dockers and Slates.
Shyam Sukhramani, Brand Head-Dockers said, 'We are at the threshold of taking a giant leap for the Dockers Brand in India and were looking for an agency that would reciprocate the same vision and passion. The idea was to assign the task to somebody who not only provides insight-led-strategy but also a positioning platform that elevates the Dockers Brand to a higher level. We have chosen Meridian as our partner, as the work that got them the account is indeed quite path-breaking. We definitely see this work being applicable pan-Asia. It will present a new face of Dockers that will tie-in to the global Dockers San Francisco positioning.'
Dockers is renowned the world over for it's unmatched comfort, durability and style and targets consumers who subscribe to the notion that clothes are both a means of expression and a way to live a more interesting life. Slates on the other hand, is targeted at those people who appreciate quality and style even though it comes at a premium. This is Meridian's significant new business win, since it was set-up just about 2 months ago.
Ganesh Raman, Executive Vice President, Meridian Communications said, 'We are thrilled to be working with Dockers. Levi Strauss & Co wanted an agency that explores, comes up with new ideas, an agency that breaks the traditional mould. We had shared our recommendations and Dockers was delighted. It's proving to be a great start for us, the whole Meridian camp is ecstatic.'
Excited by this win and the prestige of the Dockers brand, N Ramesh, National Creative Director, Meridian Communications said, "Working on Dockers is really exciting for us, it's a great brand and the client is great too, they are encouraging us to break conventions as we work on and build this brand, not too many clients do that these days.'
Copyright 2005 - 2009 Televisionpoint.com. All rights reserved. A Bhash Media Private Limited Company.
This site is best viewed in Internet Explorer 6.0 or higher versions, at a resolution of 1024 x 768 pixels.