Star World brings Luxury Unveiled
Televisionpoint.com Correspondent
Ever dreamt of taking a sneak peek into the world's most desired luxury brands? If yes, look no further. Luxury Unveiled, a globally broadcast television series, attempts to explore one particular brand story every week on Star World, from May 28 in the 7:30 PM time slot.
With a focus to accentuate the uniqueness of the brands, Luxury Unveiled traces the journey of a brand from it's illustrious past to its glorious present. Paris-based brand Chanel is the opening brand for the series, which chronicles its development from Gabrielle Coco Chanel to Karl Lagerfeld.
"The whole idea is to show the uniqueness of Chanel. It includes our brand's heritage, its rise and, most importantly, the kind of importance given to craftsmanship," says Xavier Bertrand, Managing Director, Chanel India.
With 5 as the iconic number for Chanel, the brand zeroed in on five clients from China, Russia, India, Switzerland and UK to talk about their experiences as Chanel's clients.
"We have just launched in India. So, it made sense to choose a representative from the country as all these countries are rather new for us," added Bertrand.
The episode also gives an invaluable insight into the making of as well as behind the scenes look of a haute couture fashion show with exclusive footage of Lagerfeld interviews. Other featured brands in the series include Cartier, Dunhill, Swarovski, Ermenegildo Zelga and Vertu.
Ever dreamt of taking a sneak peek into the world's most desired luxury brands? If yes, look no further. Luxury Unveiled, a globally broadcast television series, attempts to explore one particular brand story every week on Star World, from May 28 in the 7:30 PM time slot.
With a focus to accentuate the uniqueness of the brands, Luxury Unveiled traces the journey of a brand from it's illustrious past to its glorious present. Paris-based brand Chanel is the opening brand for the series, which chronicles its development from Gabrielle Coco Chanel to Karl Lagerfeld.
"The whole idea is to show the uniqueness of Chanel. It includes our brand's heritage, its rise and, most importantly, the kind of importance given to craftsmanship," says Xavier Bertrand, Managing Director, Chanel India.
With 5 as the iconic number for Chanel, the brand zeroed in on five clients from China, Russia, India, Switzerland and UK to talk about their experiences as Chanel's clients.
"We have just launched in India. So, it made sense to choose a representative from the country as all these countries are rather new for us," added Bertrand.
The episode also gives an invaluable insight into the making of as well as behind the scenes look of a haute couture fashion show with exclusive footage of Lagerfeld interviews. Other featured brands in the series include Cartier, Dunhill, Swarovski, Ermenegildo Zelga and Vertu.
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