Televisionpoint.com Correspondent Mudra's international partner, DDB Worldwide triumphed at the 47th International Clio Awards, which were held in Miami, Florida recently. DDB Chicago's "Whassup?" campaign created for Anheuser-Busch's Budweiser brand was inducted into the Clio Hall of Fame. Anheuser-Busch's "Real Men of Genius" radio campaign was also recognized with four Gold Clios, one Silver Clio and one Bronze Clio.
In total, DDB agencies won 25 Clios, led by DDB London with 9 Clios and DDB Chicago with 7, including the induction of the Budweiser "Whassup" campaign into the Clio Hall of Fame. DDB Germany, DDB Paris, DDB New Zealand, DDB Brasil and Naga DDB Malaysia also took home Clios. The "Whassup?" campaign, which launched in 2000, became a worldwide phenomenon when the commercial coined the phrase that became an icon in pop culture.
In television, DDB Germany took home a Silver Clio in animation for their "Fly" spot for client VW Golf GT. DDB London took home two Bronze Clios: one for the "Singin' in the Rain" spot for Volkswagen Golf GTI and one bronze for "Angel's Day Off" for Volkswagen Polo. DDB Paris was also awarded a Bronze Clio for client L'Equipe's "Child" spot.
In print, DDB London took home five Gold Clios for their work for Harvey Nichols and Volkswagen. DDB New Zealand took home a Bronze Clio for their print work, "Snowflake" for client Volkswagen.
In the Internet category, DDB Brasil brought home a Gold for client Companhia Athletica and a Silver for Fedex's "Just in Time." In design, DDB New Zealand was awarded a Bronze Clio for client Volkswagen. In poster, DDB London won a Gold and a Bronze for client Harvey Nichols' campaign. DDB Paris won a bronze for STIHL's "Lost Child" and Naga DDB Malaysia won a bronze for Nikon 8400's "Group Photo."
Vinny Warren , Creative Director at DDB Chicago, noted, "It is a great honor to have your work inducted into the Clio Hall of Fame. 'Whassup?' was a conscious effort at DDB Chicago to do something different in the beer category that could resonate with everyone. We are thankful to Anheuser-Busch for seeing our vision and allowing us to create something truly unique that still resonates with people today."
DDB Worldwide was twice named The Gunn Report's Most Awarded Agency Network, Adweek's Global Agency and Ad Age's Global Network of the Year. Four-time winner, Clio Agency Network of the Year. Winner of more awards than any other network in the history of the Cannes International Advertising Festival. Recently Tribal DDB, named Adweek's Interactive Agency of the Year for 2005. |