Thums Up, Mision Impossible in marketing initiative
Televisionpoint.com Correspondent
Interactive Television has announced an new strategic marketing initiative between Thums Up and Mision Impossible III, a sequel to Mission Impossible (1996) and Mission Impossible II (2000), starring Tom Cruise, Michelle Monaghan, Philip Seymour Hoffman to be released on June 09, 2006 nationwide.
Thums Up, the popular soft drink brand in India and Mission Impossible III have joined hands and as a part of this national marketing initiative, co-branded promotions on the movie will go on air. The promos will feature trailers of the movie along with images from the Thums Up's campaign. The promotional exercise around the movie is adequately supported by joint print advertisements & radio announcements. For the Southern market, Thums Up has also announced a contest, wherein the customer needs to buy Thums Up and wins free tickets for the movie.
"Mission Impossible-III and Thums Up is an exciting brand-fit, with the synergies of the macho, out-going, adventurous and fearless positioning, and thus mutually beneficial in reching out to a common target group," said Ajay Mehta, Director, Interactive Television.
Movie marketing, as a concept is fast evolving in the country, gaining increasing acceptance among brands across diverse segments. Interactive Television has inked over 18 deals in the last 5 months.
"Although the industry is at a very nascent stage in the country currently, the potential is huge, and brands are increasingly experimenting this with very positive results. Movies are a passion in the country, and the growing number of multiplexes across the country reiterates the huge captive audience for brands to encash upon. The industry is expected to grow by 100 per cent in the financial year 2006 – 2007." adds Mehta.
For the record, Interactive Television is a pioneer in the rapidly expanding movie marketing industry in India, the services range from Sponsorship of films, Film Festivals (Urban & Rural), Ticketed film promotions, In-film branding, In-theater branding, special screenings and Premieres.
Interactive Television has announced an new strategic marketing initiative between Thums Up and Mision Impossible III, a sequel to Mission Impossible (1996) and Mission Impossible II (2000), starring Tom Cruise, Michelle Monaghan, Philip Seymour Hoffman to be released on June 09, 2006 nationwide.
Thums Up, the popular soft drink brand in India and Mission Impossible III have joined hands and as a part of this national marketing initiative, co-branded promotions on the movie will go on air. The promos will feature trailers of the movie along with images from the Thums Up's campaign. The promotional exercise around the movie is adequately supported by joint print advertisements & radio announcements. For the Southern market, Thums Up has also announced a contest, wherein the customer needs to buy Thums Up and wins free tickets for the movie.
"Mission Impossible-III and Thums Up is an exciting brand-fit, with the synergies of the macho, out-going, adventurous and fearless positioning, and thus mutually beneficial in reching out to a common target group," said Ajay Mehta, Director, Interactive Television.
Movie marketing, as a concept is fast evolving in the country, gaining increasing acceptance among brands across diverse segments. Interactive Television has inked over 18 deals in the last 5 months.
"Although the industry is at a very nascent stage in the country currently, the potential is huge, and brands are increasingly experimenting this with very positive results. Movies are a passion in the country, and the growing number of multiplexes across the country reiterates the huge captive audience for brands to encash upon. The industry is expected to grow by 100 per cent in the financial year 2006 – 2007." adds Mehta.
For the record, Interactive Television is a pioneer in the rapidly expanding movie marketing industry in India, the services range from Sponsorship of films, Film Festivals (Urban & Rural), Ticketed film promotions, In-film branding, In-theater branding, special screenings and Premieres.
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