D Day arrives in the history of Malayalam Cinema
Televisionpoint.com Correspondent
The Malayalam cinema is set to make digital history, as for the first time a movie will be shot using high definition digital technology and exhibited in 100 theatres in the state through the digital projector system simultaneously.
The current trend in Bollywood is to shoot movies in digital format and then reverse it into print format for screening in multiplexes or digitalised theatres. Mollywood is going a step further in the digital space by beaming the movie through satellite to many theatres including the small ones.
The movie Moonnamathoral starring local hero Jayaram will be produced and released by the Thrissur-based production house Emil and Eric Digital (EEDPL) in the digital format.
"We have installed digital projector system in 100 theatres covering the entire state. For the first time in the state a new movie will get released in A, B and C class theatres at a time," says Biburaj, general manager of EEDPL.
It will be assisted in the system installation by the Mumbai-based United Film Organisers, the satellite signals will be received by the hard disc kept in the theatre under the digital system. The movie is shot by ad film maker V K Prakash, who, besides making a handful of Malayalam films, has directed the Deepti Naval starrer Freaky Chakra in English.
"Since I'm basically an ad man, I'm used to shooting with digital cameras. The cinematographer Lokanathan is also from the ad world," Prakash points out. The high definition digital system for movies doesn't come cheap but it will be able to cut the production cost by nearly 30 to 35% as the shooting does not involve films and prints. Besides, visual effects can be greatly enhanced using a sophisticated software, thus giving the director more flexibility.
Considering that rising cost of film production was one of the contentious issues for the face off between the technicians and artistes in Mollywood recently, digital system could find more takers in the coming years. The digitally-enabled movie houses will also be able to screen the ordinary print films.
The Malayalam cinema is set to make digital history, as for the first time a movie will be shot using high definition digital technology and exhibited in 100 theatres in the state through the digital projector system simultaneously.
The current trend in Bollywood is to shoot movies in digital format and then reverse it into print format for screening in multiplexes or digitalised theatres. Mollywood is going a step further in the digital space by beaming the movie through satellite to many theatres including the small ones.
The movie Moonnamathoral starring local hero Jayaram will be produced and released by the Thrissur-based production house Emil and Eric Digital (EEDPL) in the digital format.
"We have installed digital projector system in 100 theatres covering the entire state. For the first time in the state a new movie will get released in A, B and C class theatres at a time," says Biburaj, general manager of EEDPL.
It will be assisted in the system installation by the Mumbai-based United Film Organisers, the satellite signals will be received by the hard disc kept in the theatre under the digital system. The movie is shot by ad film maker V K Prakash, who, besides making a handful of Malayalam films, has directed the Deepti Naval starrer Freaky Chakra in English.
"Since I'm basically an ad man, I'm used to shooting with digital cameras. The cinematographer Lokanathan is also from the ad world," Prakash points out. The high definition digital system for movies doesn't come cheap but it will be able to cut the production cost by nearly 30 to 35% as the shooting does not involve films and prints. Besides, visual effects can be greatly enhanced using a sophisticated software, thus giving the director more flexibility.
Considering that rising cost of film production was one of the contentious issues for the face off between the technicians and artistes in Mollywood recently, digital system could find more takers in the coming years. The digitally-enabled movie houses will also be able to screen the ordinary print films.
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