Zee Interactive Learning Systems bets on Child care
Televisionpoint.com Correspondent
Mumbai based Zee Interactive Learning Systems (ZILS) is looking at its child care division, Kidzcare, as a major growth-driver in the years to come. The company expects this division to generate a turnover of Rs 150-200 crore in the next five years, up from 2007-08's target of Rs 4-5 crore.
Arun Khetan, CEO, ZILS said, "The franchised childcare centres, Kidzcare, are geared to meet the gap in proper existing childcare programmes. We will be setting up a total of 35 Kidzcare centres in this financial year."
According to Khetan, the demand for these centres is mostly from the IT and BPO crowd. "Thus, the Kidzcare centres will mostly come up in places like Bangalore, Hyderabad, Kolkata, Delhi, Bhubaneswar, Mumbai, Pune and Chennai."
ZILS has plans to add another 70-75 centres in the next fiscal, while the target by 2011-12 has been set at 500 centres. The company expects Kidzcare to contribute about 25% to its turnover within the next five years. The Kidzcare concept operates on the franchisee model. The cost of setting up each centre ranges between Rs 10 lakh to Rs 45 lakh, not including the premises.
Mumbai based Zee Interactive Learning Systems (ZILS) is looking at its child care division, Kidzcare, as a major growth-driver in the years to come. The company expects this division to generate a turnover of Rs 150-200 crore in the next five years, up from 2007-08's target of Rs 4-5 crore.
Arun Khetan, CEO, ZILS said, "The franchised childcare centres, Kidzcare, are geared to meet the gap in proper existing childcare programmes. We will be setting up a total of 35 Kidzcare centres in this financial year."
According to Khetan, the demand for these centres is mostly from the IT and BPO crowd. "Thus, the Kidzcare centres will mostly come up in places like Bangalore, Hyderabad, Kolkata, Delhi, Bhubaneswar, Mumbai, Pune and Chennai."
ZILS has plans to add another 70-75 centres in the next fiscal, while the target by 2011-12 has been set at 500 centres. The company expects Kidzcare to contribute about 25% to its turnover within the next five years. The Kidzcare concept operates on the franchisee model. The cost of setting up each centre ranges between Rs 10 lakh to Rs 45 lakh, not including the premises.
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