Reliance Entertainment acquires Anirights Infomedia
Bhavana Puljal - Televisionpoint.com | Pune
Reliance Entertainment, part of Anil Ambani's Reliance Group (ADAG) has acquired Anirights Infomedia, an animation company based in Pune.
According to Nasscom, the Indian animation industry was estimated at $354 million in 2006 and is expected to reach $869 million by 2010. The Indian gaming industry was estimated at $48 million and is expected to cross $424 million by 2010.
"We have acquired Anirights and have built an animation studio in Pune. Our focus is on creating original content rather than the outsourcing market." Rajesh Sawhney, President, Reliance Entertainment said.
Reliance Entertainment, part of Anil Ambani's Reliance Group (ADAG) has acquired Anirights Infomedia, an animation company based in Pune.
According to Nasscom, the Indian animation industry was estimated at $354 million in 2006 and is expected to reach $869 million by 2010. The Indian gaming industry was estimated at $48 million and is expected to cross $424 million by 2010.
"We have acquired Anirights and have built an animation studio in Pune. Our focus is on creating original content rather than the outsourcing market." Rajesh Sawhney, President, Reliance Entertainment said.
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