Sun Cable, Polimer to show ICL matches on Zee Sports

Televisionpoint.com Correspondent | Mumbai
The Essel Group-promoted Indian Cricket League (ICL) has signed a deal with Multi-system operators Sun Cable Vision and Polimer to telecast Zee Sports.

Essel group recently sold the international broadcast rights for the ICL matches to three global distributors for an estimated $10 million. The three distributors are Astro PPV, a leading direct-to-home distributor for the South-East Asia region, the Sri Lanka-based Derana and Gateway, which reaches countries in Europe and the US.

ICL's ongoing Twenty20 matches will be telecast on Zee Sports across the UK, US, South Africa and other African countries, the Caribbean region, Malaysia, Sri Lanka and Bangladesh.

"Some of the leading international distribution platforms like Astro PPV, Derana, Gateway and Zee Network are distribution partners for ICL," said Ashish Kaul, Head, Corporate Brand Development, Zee Entertainment Enterprises, adding that a host of state-of-the-art features had been introduced for viewers watching the League matches on Dish TV.