Star India & Den form JV to distribute channels
Televisionpoint.com Correspondent | Mumbai
Star India and Den Digital Entertainment Networks have formed a 50:50 joint venture to create a platform for distributing television channels via all fixed networks including cable, DTH, IPTV, HITS and MMDS.
Under the agreement, the joint venture will be an exclusive distributor for Star India for all channels distributed domestically by Star India. It will also seek to expand its bouquet offerings by including other third party channels for distribution.
"It is an important growth initiative in the distribution platform business and enables us to better harness the growth opportunity. We are pleased to tie up with a group of professionals who we find are strategically aligned to our vision of this business and its growth prospects." said Uday Shankar, CEO, Star India.
"DEN is excited to join forces with India's richest content provider in building an independently-run and robust channel distribution platform. Our vision is to incorporate world's best practices to create a platform of premium content, which adds value to the entire distribution chain. We feel this joint venture presents a compelling opportunity to all content providers. It combines professional management, domain knowledge and compelling content to provide world class products and services to the Indian consumers." said Sameer Manchanda, Promoter and Chairman of Den.
The bouquet includes Star Plus, Star One, Star Gold, Vijay, Star Utsav, Star News, Star Ananda, Star Majha, Channel [V], National Geographic Channel, National Geographic Adventure, The History Channel, Disney, Toon Disney, Hungama, Zoom and Times Now.
Star India and Den Digital Entertainment Networks have formed a 50:50 joint venture to create a platform for distributing television channels via all fixed networks including cable, DTH, IPTV, HITS and MMDS.
Under the agreement, the joint venture will be an exclusive distributor for Star India for all channels distributed domestically by Star India. It will also seek to expand its bouquet offerings by including other third party channels for distribution.
"It is an important growth initiative in the distribution platform business and enables us to better harness the growth opportunity. We are pleased to tie up with a group of professionals who we find are strategically aligned to our vision of this business and its growth prospects." said Uday Shankar, CEO, Star India.
"DEN is excited to join forces with India's richest content provider in building an independently-run and robust channel distribution platform. Our vision is to incorporate world's best practices to create a platform of premium content, which adds value to the entire distribution chain. We feel this joint venture presents a compelling opportunity to all content providers. It combines professional management, domain knowledge and compelling content to provide world class products and services to the Indian consumers." said Sameer Manchanda, Promoter and Chairman of Den.
The bouquet includes Star Plus, Star One, Star Gold, Vijay, Star Utsav, Star News, Star Ananda, Star Majha, Channel [V], National Geographic Channel, National Geographic Adventure, The History Channel, Disney, Toon Disney, Hungama, Zoom and Times Now.
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