Amrita TV ties up with DD Direct+
Televisionpoint.com Correspondent | Thiruvananthapuram
After making the channel available on DTH platforms such as Dish TV and Tata Sky, Amrita TV has now tied up with DD Direct+, Doordarshan's DTH platform, thus spreading Amrita's reach across the country.
A Sushil Kumar, Global head, Marketing and communications, Amrita TV, said, "It is the programme content of the channel with its varying genres, that has triggered the phenomenal demand for Amrita TV. There will not be any notable changes in marketing and sales strategy as of now, and the prime focus of the channel would be on reach, which is an estimated at 2.8 million households."
"The placement of Amrita TV in DD-Direct+ will facilitate the vast repertoire of Amrita's endearing, enriching and entertaining programmes to be beamed to millions of homes who may not be connected through cable networks or emerging DTH platforms." added Kumar.
Amrita TV is a 24-hour Malayalam general entertainment and news channel with global footprint. It has been honoured with 26 State Awards for Excellence in Television, the only channel in India to be bestowed with such a recognition.
After making the channel available on DTH platforms such as Dish TV and Tata Sky, Amrita TV has now tied up with DD Direct+, Doordarshan's DTH platform, thus spreading Amrita's reach across the country.
A Sushil Kumar, Global head, Marketing and communications, Amrita TV, said, "It is the programme content of the channel with its varying genres, that has triggered the phenomenal demand for Amrita TV. There will not be any notable changes in marketing and sales strategy as of now, and the prime focus of the channel would be on reach, which is an estimated at 2.8 million households."
"The placement of Amrita TV in DD-Direct+ will facilitate the vast repertoire of Amrita's endearing, enriching and entertaining programmes to be beamed to millions of homes who may not be connected through cable networks or emerging DTH platforms." added Kumar.
Amrita TV is a 24-hour Malayalam general entertainment and news channel with global footprint. It has been honoured with 26 State Awards for Excellence in Television, the only channel in India to be bestowed with such a recognition.
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