Televisionpoint.com Correspondent | Mumbai Zapak, the online gaming website owned by Reliance Big Entertainment, has won the distribution rights of the Drona movie merchandise. The company has created 6 merchandise items for the movie.
There are 2 sword packs - Drona sword and Ritz sword, these are both actual replicas from the movie of the swords used by Abhishek Bachchan and KK Menon. Then there are 3 pack series - Magic Busters, Mind Masters and Mystery Shockers. There is also an Bully Zapper pack.
Abhishek Bachchan said, "As a kid I was always fascinated by Light Saber. the sword used in Star Wars and dreamed of having something like that for myself one day. I see that coming true today thanks to Zapak."
Rohit Sharma, chief operating officer, Zapak Digital Entertainment, said, "Kids aged 14 years and below constitute to over 25% of Zapak users online also serving as the stickiest and the most loyal users on our site, this is definitely an area of focus for Zapak. Drona presented us with an interesting opportunity to create merchandise around the movie that would appeal to this audience."
Sunil Lulla, president, Eros International, India said, "We are confident the merchandise remains faithful to the key elements of the film and presents the magic of the motion picture in an exciting way for children."
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