Sab TV repositions itself as family comedy channel
Televisionpoint.com Correspondent | Mumbai
Sab TV, a part of Multi Screen Media (MSM) India, has repositioned itself as a complete family comedy channel. The channel will also launch a 360 degree campaign on the theme 'Asli Mazaa Sab Ke Saath Aata Hai'. Pickle Advertising is handling the creative duties, while Mediacom is the media agency on the account.
Anooj Kapoor, business head, Sab TV, said, "Sab TV has grown as an entertainment channel in the past few months. These family comedies or comedy soaps are targeted at the entire family so that all can sit together and enjoy the programmes."
Rahul Jauhari, creative head, Pickle Advertising, said, "Sab TV briefed us on a very simple thought that dwells deep in the mind set of everyone. Through this campaign, we are reinforcing this thought in the viewers' minds."
Sources disclose that Sab TV has spent about Rs 35 crore in terms of acquisition of new shows and the advertising campaign. New shows on the channel include Lo Ho Gayi Pooja Iss Ghar Ki, Taarak Mehta Ka Ooltah Chasmah, Mein Kab Saas Banoongi and Jugni Chali Jalandhar. All four serials are being aired in the 8 pm to 10 pm slot, Monday to Thursday.
The advertising campaign will be launched across various media platforms, including television, radio, outdoor, and online, and would target key Hindi speaking markets markets nationally. Initially, the TVC would be aired only on Sab TV starting September 30. The TVC on other channels and the other broader mediums like radio, outdoor and online advertisements would be unveiled beginning Monday, October 6.
The channel will also launch three new shows, on horror comedy, hospital comedy and court room comedy soon, thus making them first-of-their-kind programmes on Indian television.
Sab TV, a part of Multi Screen Media (MSM) India, has repositioned itself as a complete family comedy channel. The channel will also launch a 360 degree campaign on the theme 'Asli Mazaa Sab Ke Saath Aata Hai'. Pickle Advertising is handling the creative duties, while Mediacom is the media agency on the account.
Anooj Kapoor, business head, Sab TV, said, "Sab TV has grown as an entertainment channel in the past few months. These family comedies or comedy soaps are targeted at the entire family so that all can sit together and enjoy the programmes."
Rahul Jauhari, creative head, Pickle Advertising, said, "Sab TV briefed us on a very simple thought that dwells deep in the mind set of everyone. Through this campaign, we are reinforcing this thought in the viewers' minds."
Sources disclose that Sab TV has spent about Rs 35 crore in terms of acquisition of new shows and the advertising campaign. New shows on the channel include Lo Ho Gayi Pooja Iss Ghar Ki, Taarak Mehta Ka Ooltah Chasmah, Mein Kab Saas Banoongi and Jugni Chali Jalandhar. All four serials are being aired in the 8 pm to 10 pm slot, Monday to Thursday.
The advertising campaign will be launched across various media platforms, including television, radio, outdoor, and online, and would target key Hindi speaking markets markets nationally. Initially, the TVC would be aired only on Sab TV starting September 30. The TVC on other channels and the other broader mediums like radio, outdoor and online advertisements would be unveiled beginning Monday, October 6.
The channel will also launch three new shows, on horror comedy, hospital comedy and court room comedy soon, thus making them first-of-their-kind programmes on Indian television.
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