Televisionpoint.com Correspondent | London BBC Global News has extended its relationship with YouTube, the online video community owned by Google, by signing an agreement to add six BBC video news channels in Russian, Portuguese, Spanish, Arabic, Persian and Urdu to its existing BBC World News channel.
Video news stories will run each day across the different language channels and each channel will be branded and tailored to its specific audience. The videos will also be fully discoverable via Google Video search.
Jim Egan, director, strategy and business development, BBC Global News, says, "We are very pleased to extend our relationship with Google through the planned launch of six new channels. This deal reflects BBC Global News' determination to reach and engage with audiences across the world in unique and pioneering ways."
Patrick Walker, director, video partnerships, YouTube - Europe, Middle East and Africa, says, "By bringing top quality news content to the YouTube community in many languages, the BBC is taking an innovative step to engage with this large and diverse audience."
The six new language channels are set to launch by the end of this year.
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