MTNL retains Percept/H for Mumbai circle
Televisionpoint.com Correspondent | Mumbai
MTNL, one of the largest telecom service providers in Mumbai and Delhi, has retained Percept/H as its strategic creative partner for the GSM category for Mumbai circle. The media duties are handled by Allied Media, Percept's media agency.
Earlier this year, MTNL called for a 12 agency pitch for the Rs 15 crore GSM business, which has two products - Dolphin (prepaid card) and Trump (postpaid card). Percept/H was handling the MTNL business for six months on a project basis, following which the telecom company called for a fresh pitch.
"We were excited to see the commitment on the client's side and we will look to create a brand which will brim with vitality. The contract with Percept/H initially was for 6 months, and it has been an exciting journey, and the team's passion was evident. The client admired the partnership that the team displayed and we will look to continue this successful partnership in the coming year." said Ajay Verma, senior vice-president, Percept/H.
Shashank Malvya, deputy general manager, marketing, MTNL, says, "We have unmatched technical expertise and the MTNL brand caters to the customers business communication requirements in the most secure and affordable way. We are happy to work with Percept/H."
MTNL, one of the largest telecom service providers in Mumbai and Delhi, has retained Percept/H as its strategic creative partner for the GSM category for Mumbai circle. The media duties are handled by Allied Media, Percept's media agency.
Earlier this year, MTNL called for a 12 agency pitch for the Rs 15 crore GSM business, which has two products - Dolphin (prepaid card) and Trump (postpaid card). Percept/H was handling the MTNL business for six months on a project basis, following which the telecom company called for a fresh pitch.
"We were excited to see the commitment on the client's side and we will look to create a brand which will brim with vitality. The contract with Percept/H initially was for 6 months, and it has been an exciting journey, and the team's passion was evident. The client admired the partnership that the team displayed and we will look to continue this successful partnership in the coming year." said Ajay Verma, senior vice-president, Percept/H.
Shashank Malvya, deputy general manager, marketing, MTNL, says, "We have unmatched technical expertise and the MTNL brand caters to the customers business communication requirements in the most secure and affordable way. We are happy to work with Percept/H."
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