Percept/H bags creative duties for Springwel Mattress
Televisionpoint.com Correspondent | New Delhi
Percept/H has won the advertising duties for Springwel Mattress, an spring mattress company in India. The annual marketing budget is Rs 8 crore, and the brand is now expanding its retail network by moving into tier two cities.
Amitava Mitra, senior vice-president, Percept/H - Delhi, said, "The client has tremendous expectations from us and this puts an added responsibility on us to deliver great creative solutions and out-of-the-box ideas. The challenge is to produce advertising that is stunning, talked about, and works hard for the brand."
Harinder Singh, director, Springwel, said, "Keeping in mind our growth, we wanted an agency that had a national presence and the competence to provide communication solutions across all mediums. We were looking for an agency that would help take the brand to the next level, and Percept/H fulfilled all the criteria."
Percept/H has won the advertising duties for Springwel Mattress, an spring mattress company in India. The annual marketing budget is Rs 8 crore, and the brand is now expanding its retail network by moving into tier two cities.
Amitava Mitra, senior vice-president, Percept/H - Delhi, said, "The client has tremendous expectations from us and this puts an added responsibility on us to deliver great creative solutions and out-of-the-box ideas. The challenge is to produce advertising that is stunning, talked about, and works hard for the brand."
Harinder Singh, director, Springwel, said, "Keeping in mind our growth, we wanted an agency that had a national presence and the competence to provide communication solutions across all mediums. We were looking for an agency that would help take the brand to the next level, and Percept/H fulfilled all the criteria."
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