Rediffusion I DY&R is now Rediffusion - Y&R

Televisionpoint.com Correspondent | Mumbai
Rediffusion | DY&R has been re-christened as Rediffusion - Y&R. Designed in-house, the new identity takes a fresher hue of the aqua marine colour associated with the agency. It also incorporates a new font to its company logo.

Diwan Arun Nanda, chairman, Rediffusion - Y&R, said, "We started an association with Young & Rubicam over twenty years ago that developed into a robust partnership. The new identity is a symbol of that affiliation. It is a relationship that we cherish and are proud of. These are exciting times for us as we have had a very successful period on every front. The new identity captures our evolution over the recent times."

Mahesh Chauhan, group CEO, Rediffusion - Y&R, said, "There has been a transformation of sorts that we have witnessed. We wanted to capture the flair, energy and youth that now pervade the organisation. And hence, felt the need to refresh our identity to mirror this change."

The energetic logo aims to balance the young energy and cultural change at the agency. The new identity also entails a change in the corporate email id for all employees. The website is also under development to incorporate the change.

For the record, the partnership between Y&R and Dentsu was terminated a few years ago (somewhere around 2004), when Dentsu had moved out of the structure. The dropping of the 'D' in DY&R is perhaps the final culmination of that.