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    • News 2008 Vir Sanghvi to premiere again on Discovery Travel & Living

    Vir Sanghvi to premiere again on Discovery Travel & Living


    Wednesday - Oct 08, 2008
    Televisionpoint.com Correspondent | Mumbai
    Vir Sanghvi, a renowned newspaper editor, columnist, television anchor and food guru, will premiere a new series on distinctive Asian lifestyles on Discovery Travel & Living.

    The series, expected to air next year, will host a journey across Asia bringing viewers stories that highlight pan Asian cuisine, drinks, luxury and destinations.

    Traveling the entire expanse of Asia, Vir will showcase the continent's lifestyles ranging from its beautiful spas and massages to grand heritage and boutique hotels to cuisines and variety of drinks.

    Rahul Johri, senior vice-president and general manager, Discovery Networks - India, said, "With rising interest in Indian viewers to experience the enchanting Asian lifestyles, we feel its an opportune time to present its contrasting luxuries. With Vir's interpretation of the emerging lifestyle trends, the story telling becomes all the more entertaining and engaging."

    Vir Sanghvi said, "My first series gave viewers a glimpse of India. This second series will show the world the wonders of Asia. Discovery Travel & Living is an ideal platform to reach out to the discerning Indian viewer."

    In his earlier series, A Matter of Taste with Vir Sanghvi, viewers traveled the country to discover what really makes the Indian mouth water.

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