Encyclopedia Britannica ties up with Excel Interactive
Televisionpoint.com Correspondent | Mumbai
Encyclopedia Britannica, a reference material and educational aids service, has tied up with Excel Interactive, for distribution in the Indian markets. Excel also distributes Electronic Arts and Disney Interactive studios in India.
Says Aziz Pittalwala, business head, Excel Interactive, "A pioneer in digital encyclopedias, the brand has been in the digital space for more than 25 years. Encyclopedia Britannica is credited with the invention of multimedia encyclopedia in the late 1980s. Britannica continues to be one of the most comprehensive, authentic and authoritative source of reference".
Vikram Jha, marketing manager, Encyclopedia Britannica - SE Asia and GCC, adds, "We are looking forward to this partnership to enhance our retail presence and leverage Excel's expertise and reach in the retail landscape."
Encyclopedia Britannica, a reference material and educational aids service, has tied up with Excel Interactive, for distribution in the Indian markets. Excel also distributes Electronic Arts and Disney Interactive studios in India.
Says Aziz Pittalwala, business head, Excel Interactive, "A pioneer in digital encyclopedias, the brand has been in the digital space for more than 25 years. Encyclopedia Britannica is credited with the invention of multimedia encyclopedia in the late 1980s. Britannica continues to be one of the most comprehensive, authentic and authoritative source of reference".
Vikram Jha, marketing manager, Encyclopedia Britannica - SE Asia and GCC, adds, "We are looking forward to this partnership to enhance our retail presence and leverage Excel's expertise and reach in the retail landscape."
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