Nielsen Online and Beijing Zhongqian form CR-Nielsen JV
Televisionpoint.com Correspondent | Beijing
Nielsen Online, a service of The Nielsen Company, and Beijing Zhongqian Wangrun Information Technology, the operator of China Rank, the Internet firm authorized to create and publish Web site rankings in China, have formed a joint venture that will deliver robust Internet measurement and analysis services in China, one of the largest online markets.
The new venture, CR-Nielsen, has been officially licensed to operate in China and has received wide industry support, it is the first company authorized to support the delivery of standardized Internet measurement services in China.
"Nielsen has set the standard in Internet measurement and analysis, and we look forward to working together to help clients understand the evolving digital landscape in China – from usage metrics to demographics; from search activity to advertising intelligence." commented Ge Zhao, president, CR-Nielsen.
"With more than 250 million Internet users, China represents a significant opportunity for our clients, and there has been a loud call to support this expanding market with high-quality, independent online measurement services," said Itzhak Fisher, executive chairman, Nielsen Online.
"We welcome the CR-Nielsen services to the market," said Hong Du, COO, Sina, a online media and mobile value-added service provider for China and the global Chinese community.
"Reliable Internet measurement will allow us to better target our sales and marketing efforts, monetize our audience and understand the competitive landscape. CR-Nielsen's comprehensive product portfolio is well designed to support our current and future needs," commented S Y Lau, EVP, Tencent Computer Systems, which operates QQ, a leading IM and portal service in China.
Tong Su, chief president, HYLink Advertising, a interactive agency in China, added, "The services from CR-Nielsen will provide us with the tools and insights we need to make more informed decisions for our clients, and we look forward to the innovation CR-Nielsen will bring to the market."
Nielsen Online, a service of The Nielsen Company, and Beijing Zhongqian Wangrun Information Technology, the operator of China Rank, the Internet firm authorized to create and publish Web site rankings in China, have formed a joint venture that will deliver robust Internet measurement and analysis services in China, one of the largest online markets.
The new venture, CR-Nielsen, has been officially licensed to operate in China and has received wide industry support, it is the first company authorized to support the delivery of standardized Internet measurement services in China.
"Nielsen has set the standard in Internet measurement and analysis, and we look forward to working together to help clients understand the evolving digital landscape in China – from usage metrics to demographics; from search activity to advertising intelligence." commented Ge Zhao, president, CR-Nielsen.
"With more than 250 million Internet users, China represents a significant opportunity for our clients, and there has been a loud call to support this expanding market with high-quality, independent online measurement services," said Itzhak Fisher, executive chairman, Nielsen Online.
"We welcome the CR-Nielsen services to the market," said Hong Du, COO, Sina, a online media and mobile value-added service provider for China and the global Chinese community.
"Reliable Internet measurement will allow us to better target our sales and marketing efforts, monetize our audience and understand the competitive landscape. CR-Nielsen's comprehensive product portfolio is well designed to support our current and future needs," commented S Y Lau, EVP, Tencent Computer Systems, which operates QQ, a leading IM and portal service in China.
Tong Su, chief president, HYLink Advertising, a interactive agency in China, added, "The services from CR-Nielsen will provide us with the tools and insights we need to make more informed decisions for our clients, and we look forward to the innovation CR-Nielsen will bring to the market."
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