Synovate to enhance digital offering

Televisionpoint.com Correspondent | Hong Kong
Synovate, the market intelligence company, has appointed Lindsay Main as associate director, marketing communications.

Main is based in Hong Kong and will report directly to Alicia Kan, global head, communications, Synovate. She will be responsible for developing the company's digital marketing and communications strategy with the objective to strengthen the company's brand in all online applications.

Also experienced in traditional marketing communications and managing cross-functional teams, Main brings with her valuable knowledge in digital applications and digital media opportunities.

"We are thrilled to have Lindsay on board. Her digital know-how will allow Synovate to go beyond experimenting to actually determining what works and what we should invest in for all our online communications," said Kan.

Prior to joining Synovate, Main worked for Virgin Atlantic in the UK and was responsible for the success of the online communications strategy for their loyalty programme, Flying Club. She is pleased to use her knowledge and experience to lead Synovate's digital marketing strategy globally.