GFK: Tata Sky customers spend 34 mins on interactivity
Televisionpoint.com Correspondent | Mumbai
A recently completed national level research study says that Tata Sky subscribers in the country spend more than 18 per cent of their TV viewing time across all the interactive services offered on its DTH platform.
The study was conceptualized by Tata Sky in alliance with GFK mode as part of its ongoing efforts to create new knowledge about consumer's attitude and behaviour.
The highlight of the study is that a significant amount of time (34 minutes) is being spent on the interactive services daily. It also says that the most popular are the educational services, Actve Star News, Actve Darshan, Actve Games and Actve Cooking.
Vikram Mehra, chief marketing officer, Tata Sky, said, "In comparison to conventional broadcast platforms, DTH has the capability to offer subscribers superior quality picture and sound across all channels and the opportunity to experience interactivity on TV. It has been a conscious decision to focus on interactivity and use it as a key differentiator for Tata Sky services in the market."
Tata Sky currently offers 11 interactive services such as matrimony based classifieds, education services, cooking recipes on-demand, 24x7 darshan on TV and the programming guide in Hindi.
A recently completed national level research study says that Tata Sky subscribers in the country spend more than 18 per cent of their TV viewing time across all the interactive services offered on its DTH platform.
The study was conceptualized by Tata Sky in alliance with GFK mode as part of its ongoing efforts to create new knowledge about consumer's attitude and behaviour.
The highlight of the study is that a significant amount of time (34 minutes) is being spent on the interactive services daily. It also says that the most popular are the educational services, Actve Star News, Actve Darshan, Actve Games and Actve Cooking.
Vikram Mehra, chief marketing officer, Tata Sky, said, "In comparison to conventional broadcast platforms, DTH has the capability to offer subscribers superior quality picture and sound across all channels and the opportunity to experience interactivity on TV. It has been a conscious decision to focus on interactivity and use it as a key differentiator for Tata Sky services in the market."
Tata Sky currently offers 11 interactive services such as matrimony based classifieds, education services, cooking recipes on-demand, 24x7 darshan on TV and the programming guide in Hindi.
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