Future TV to install its network at Foodland Fresh chain

Televisionpoint.com Correspondent | Mumbai
Future TV, the retailscape television network, has acquired rights to install its network at the Radhakrishna Group's, Foodland Fresh chain of food and grocery stores. This arrangement will ensure to Future TV screens in Foodland Fresh outlets across Mumbai, and its extended suburbs.

The Future TV screens will be a mix of multiple sized LCD screens that will be placed at strategic locations within Foodland Fresh stores and will air content relevant to its consumers to the food and grocery format.

Ajay Bose, director, business development, Future Media, said "Foodland Fresh is a successful food and grocery format with a wide spread across various neighborhoods in the city, which will help make Future TV's reach more forceful and will give advertisers a more varied consuming audience."

Ivan Rodrigues, vice-president, formats and marketing, Foodland Fresh, said, "Future TV is a renowned consumer brand in the retail space and we are happy with the association with Future Media and hope to have a mutually beneficial relationship going forward."